Before you wire up any agent or start generating content at scale, you need a brand file. A single document that tells Claude exactly what your brand looks, sounds, and thinks like. Without it, every prompt starts from scratch. This lesson walks through the Brand Brain SKILL from scratch using a faceless Instagram account as the demo. You will see the full interview process live, watch the HTML preview generate in real time, and end up with a brand.md file ready to drop into any workflow. The SKILL file and examples are in the Pro community. Check it out with a free trial 👉 AI Lab Pro

We're genuinely excited you’re here. This community is built for people who want to build something real. Not hacks. Not noise. Not vague advice. Systems. Structure. Progress. Over the next few weeks, you’re going to learn how to build Facebook pages as real digital assets using simple templates, clear workflows, and repeatable systems that compound over time. And we’re starting together. The 30-Day Challenge is available in the classroom to compete at your own pace. This is a structured, step-by-step build where you will: - Launch your Facebook page - Create your first content system - Batch and automate your posting - Understand how monetisation actually works - Build real momentum with clarity and confidence Nothing is rushed. Nothing is left vague. You'll always know exactly what to do next. What to Do Right Now Before you get started: - Take a look around the community - Introduce yourself in the comments below - Share where you’re starting from (complete beginners and seasoned veterans are welcome) You don’t need to be perfect. You just need to show up. This is a working environment. People here are building, learning, and moving forward together. I’m glad you’re here. Let’s build something that lasts. 👇 Introduce yourself below and say hello

Given the interest we've been receiving in Faceless Channels, we're thinking of kicking off something inside AI Lab: The 7-Day AI Avatar Faceless Channel Challenge. You'll build a custom AI character — your channel's face — and publish your first short-form video featuring them. To Facebook, Instagram Reels, YouTube Shorts, and TikTok. All in 7 days. Here's the plan: Day 1 — Niche pick + character bible Day 2 — Generate your avatar in GPT Image 2 Day 3 — Voice match + topics validated Day 4 — Script + voiceover (30-60 sec) Day 5 — Avatar footage + lipsync Day 6 — Edit (9:16, B-Roll and captions) Day 7 — Post to Reels + Shorts + TikTok Jack and I will build a brand new avatar live, alongside all of you who come along for the ride. You'll watch us make every decision, helping inform your own. Daily Q&A, accountability, and support. To give you a feel for what Day 1 looks like, I've put together a picker — 37 niches × 3 character archetypes (Scholar, Mentor, Curious Explorer) = 111 starting points. Have a play, find a avatar that fires you up: https://claude.ai/public/artifacts/d9336e6b-f855-4c02-ae32-3409ae291e73 Drop your top avatar in the comments 👇 — I want to see what people are gravitating toward before we lock this in. We're signing up people in our Pro community. Go here to check it out for free on a 7-Day FREE Trial: https://www.skool.com/ailabpro/about