Most recently, I read the book: Snow Leopard: How Legendary Writers Create A Category Of One by Category Pirates (Christopher Lochhead, Eddie Yoon, and Nicolas Cole)... this book helped me isolate my niche so it could become the category king... this differentiation has had a massive shift in how I'm approaching my branding and marketing of my new book: FACETS Of The Mind - The New Content-Free, Process-Only Model Of Trauma Resolution Based On Changing Perception (Reading Snow Leopard helped me shift my category focus from trauma therapy and create the category of trauma resolution...massive difference!)

@Carrie Loranger I really like the idea of building everything from one Substack newsletter... that's eventually what I'd like to do with FACETS. The book points out, at least my interpretation of it, that it's not that hard to create a category of one... usually, it's the use of one strategically placed word... like, instead of a car, it's an electric car... instead of a bike, it's an ebike... instead of a Book, it's an eBook... in my case, instead of trauma therapy, it's trauma resolution... one frame implies a long-term commitment to reliving and retelling all about the contents of the story, and the new and different frame implies one trauma, one resolution. In your case, you've successfully done the same thing by changing one frame into another, resulting in a completely different perspective! Congrats!

Hi, Everyone! Carrie asked me to post this here so everyone could see the next level of using the Image Creator... She got me started, and so now I have a complete cover for my new book... Thank you, Carrie! p.s. This entire cover, including the images, was created using the Image Creator.

@Carrie Loranger Thank you!

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@Carrie Loranger I'm posting three notes per day!

That's the secret sauce as far as I'm concerned... posting consistently. I don't have an audience built yet, so no emails, and just beginning to set up the Substack newsletter. It's all based on my book!

@Carrie Loranger Thank you!