I've been asking people what their #1 goal is right now... Many, many people say it's some variant of growing their list. I'm not an expert on list growth. In fact, I've made it my mission to do well without growing my list. But people still keep asking. Once upon a time, I prepared a mini-course about what has worked for me to build my own list. I jokingly called these "6 magic list-growing secrets." They are not secrets at all, and they are not very sexy. But they have worked for me, and they got me most of the subscribers on my list. Back when Daily Email House was a closed community, this mini-course was free. After I opened the community up, I was selling this mini-course here inside Skool for a whopping $28, and people bought it at that price. But I decided to open it up once again to everyone, for free. If you'd like to get it: List Growing Playbook

What do you think about courses delivered through email? Love them? Hate them? Think they're too clunky? I have a product a wanna (re)launch as a gamma version. Basically a step after beta but not yet exactly what I want to do with it. Thing is — and this is what made me think about email-delivered courses — this product right now contains ~20 lessons. With each lesson being around ~700 words let's say (could be more after I retouche it before making it available again). 700 words is not that big for a lesson. And even though there are like 20 of it, the perceived value could seem low, potentially. On the other hand, 700 words is plenty for an email. So, sharing 1 lesson per day could potentially fit pretty well. Any reasons why this could be a horrible idea that would ruin my life and make me run back to the corporate world?

Full story completed from the other thread: Mark used to sell Version 1 of his metal detector. He sold via distributors and retailers, and had no direct contact with customers. Mark then came up with new and improved v2. But he didn't have money to advertise v2 or to make enough to get into retailers. Question: What to do? Answer: Sit and drink beer. Mark sat and drank beer until he remembered he had a garage full of warranties that previous customers had mailed in. 5,000 of them. Mark spent $1,500 to mail a sales letter to all those people, telling them about v2. What do you think happened? Let's set up a bit of contrast first. My guess is that not one in 10,000 people in the general public would be interested in buying a metal detector at all. Fewer still would want to buy Mark's specific v2. Maybe one in 20,000. But from the list of Mark's previous customers? One in 10 replied with orders and checks. 10% of 5,000, or 500 of them. For reference, Mark's v2 sold for $900. It cost him $150 to make one. $750 in profit for each order. and he gets 500 of them. That's $375,000 in profit ($373,000 once you account for the sales letter costs)... back in 1990s money, in a matter of days and weeks, instead of months, years, or never. Two points: 1. You gotta have a way to reach previous customers. That might seem super obvious, but people forget it all the time. Take for example stupid 2014 Bejako, back when I was trying to become a Kindle kingpin. It was only after I had sold 1000s of copies of my various niche books on Amazon that it occurred to me to put a link at the end where people could sign up to an email list that I had created. All those earlier book buyers? Amazon's customers, not mine. (And it still happens today. I met a course creator a couple months ago who had sold 30,000 copies of her courses via Udemy. Her list size? Zero.) 2. If you wanna make money, run the "Silver Bullet Quick Fix" campaign.

Like I wrote a couple days ago, I'm hoping to get your help in growing this community. I've picked a magic number — 320 members. (We're currently at 227, so it doesn't seem like such a stretch.) Maybe you want to help me spread the word about this group simply because you like me... ... or maybe you'd like to grow this group because you can see the value of having more connections and possible partnerships with like-minded people. But maybe you also need some kind of a bribe. So here's what I've got for you: - Prize just for participating - "Mystery bribe": a training I gave two years ago, which is particularly relevant if you want to use your email list to pay for a house — just to say thanks - Prize for referring 10 people who join - "$25 classified ads": A behind-closed-doors place to advertise and test out your offers, get clients and partners, grow your list for $25 a pop - Group prize when we get to 320 members - "Subtle lead magnet": A lead magnet I've seen two marketers using that gets better conversions and higher-intent leads than the usual free report/course/template etc. (If by some chance we easily and quickly blow through the 320 member mark, I'm willing to introduce new bribes and bonuses and parties and fiestas to keep this campaign going.) IMPORTANT: In order for me to know it was you who referred a possible new member, you will need to use the custom referral link that Skool provides. You can find this link on the right side of the screen of the main group page on the desktop site, under the group description, once you click the "INVITE PEOPLE" button... ... or on the Skool app, if you click the three dots next to the group name. IMPORTANT #2: In the interest of keeping this group healthy and valuable, I am not letting in just anyone who applies into the group. I make up my mind who to let in based on intuition, taking into account things like a person's answers to the questions I have set up at the door... to their past history on Skool as I can see it... and to what I know of them already (if they are on my email list).