@Sheryl Landry Lol people have no issue getting a mortgage though..as in there is no resistance for them. I used to sell real estate. The industry has conditioned buyers to accept the process. This includes credit repair, mortgage..working with a real estate agent. I don't think people inherently thirst for productivity. I believe the reason people choose that lane is because "productivity" is more acceptable for entrepreneurs. Accountability makes people feel "less than". But I honestly think both don't excite people. And people are skeptical of "coaching" which is why I think there's a big message when it comes to niching. People will casually seek a real estate agent. But people rarely just casual seek a coach out. Now...I'm considering just putting a generic offer out and seeing what comes of it. But...I just don't know lol

@Bric Bain I understand everything you're saying. That's why I mentioned...accountability is not really an outcome. But it's hard to really niche to one specific outcome with a vehicle like accountability. Better performance is not really a specific. Business growth. Not specific. And even the idea of targeting a super specific avatar...it's just been challenging. This "super niche" era is tough for people like me lol