I have a few rules to be clear. Not trying to be a dictator just trying to let people have a positive experience in this group. This group only works if we protect the culture. If you’re here to learn, share, and build you’re in the right place. If you’re here to extract, spam, or posture this won’t be a fit. 1. I make the rules 2. Be a decent human 3. No spam, no drive-bys 4. Give before you ask 5. Confidential stays confidential 6. Permission-based promotion only 7. No victim mindset 8. Humor is encouraged, if you are being sarcastic please use the #sarcasm tag 9. If you don't like the rules. SEE RULE #1

To all the dads out there… I hope you have a wonderful day!

Most agency owners are "busy" all day and wonder why nothing actually gets done. Here's the truth: if it's not on your calendar, it doesn't exist. What's a Focus Block? A focus block is a chunk of time you protect for one specific type of work. No meetings. No Slack. No "quick questions." Just you and the work that actually moves the needle. Think of it like appointments with yourself that you can't cancel. The 3 Block Types You Need 1. Focus Block (2 hours)This is where you build things. Write content, create SOPs, build offers, work on your business. Schedule these in the morning when your brain is fresh. 2. Admin/Reactive Blocks (1 hr2x per day)Email, DMs, invoices, quick client stuff. You're not ignoring the world. You're containing it. Do not make these first thing on the day nor immediately after lunch i generally do like 10 am and 4 pm 3. Growth Blocks (60-90 min)Prospecting, outreach, content creation for your audience. If you skip this one, your pipeline dries up fast. How to Set It Up (Takes 20 Minutes) - Open your calendar right now - Block Monday-Friday mornings for Deep Work (at least 2 hours) - Add two Admin windows (mid-morning and end of day) - Add one Growth block, 3-4x per week - Color-code them so it's visual at a glance - Treat them like client calls. Non-negotiable. The Part Everyone Skips Blocking your calendar doesn't work if you don't guard it. Your first reflex when something comes up will be to move the block. Don't. That's how the whole system falls apart in week one. The inbox can wait 3 hours. I promise. Real Talk I used to run my day based on whatever felt most urgent. I stayed busy, got behind, and felt like I was always catching up. Once I started protecting my mornings for real work, everything changed. I got more done before noon than most people do all day. Your calendar is either a tool or a trap. You decide. Drop a comment below: What's one thing you'd put in a deep work block this week? Also I dare you to take a screencap of your calendar and share it

Most agency owners doing prospect research are still Googling company names, scrolling LinkedIn, and skimming "About Us" pages hoping something useful jumps out. It's slow, it rarely surfaces anything genuinely interesting, and by the time you get on a discovery call you've got a vague sense of what the company does but nothing that makes them feel like you've actually done your homework. Today I want to show you a specific way to use AI as a pre-call research assistant that takes about 25 minutes and will make you sound sharper in the first five minutes of any sales conversation than most agencies sound across the entire call. This isn't "just paste their website into ChatGPT." That produces shallow summaries that don't help you. This is a structured research protocol, specific inputs, specific prompts, a clear output that builds a layered picture of a prospect before you ever say hello. Why standard prospect research fails you The goal of pre-call research isn't to know facts about a company. It's to enter the conversation with a hypothesis about their actual problem. There's a big difference. Knowing that a company was founded in 2018, has 45 employees, and sells B2B SaaS tells you almost nothing useful. Having a hypothesis that says "their paid acquisition is likely leaking at the bottom of funnel because their review presence is weak relative to their ad spend", that's something you can lead with. That hypothesis earns you the right to ask better questions, which is what moves deals forward. The research framework I'm about to walk you through is designed to produce hypotheses, not fact sheets. The Four-Layer Research Stack Before you touch AI, you need to collect raw inputs across four layers. Think of each layer as a different signal type. Layer 1 Public digital footprint. This is the stuff anyone can see: their website, landing pages, active ad creatives (pull from Meta Ad Library and Google's ad transparency tools), their organic search presence (a quick SEMrush or Ahrefs free trial snapshot), and their content output over the last 90 days. You're not analyzing yet, you're collecting. Copy URLs, paste ad copy, note what pages exist and which ones are thin.

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