im testing a skool post scheduler

Alright, DE fam. Grab your coffee. This one's long because I want you to run it today on a real business, not nod along and forget it by Wednesday. There's a one-page template at the end. Steal it. Today's tactic: a 25-minute audit of any local business's Google Business Profile using nothing but public data, that ends in a one-page gap list you can send cold. Most of you are still opening conversations with "I'd love to chat about your marketing sometime." That's not an offer. That's a request for a favor from a stranger. Let's fix that. 𝗙𝗶𝗿𝘀𝘁, 𝗟𝗲𝘁'𝘀 𝗞𝗶𝗹𝗹 𝗮 𝗕𝗮𝗱 𝗔𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 The assumption is that you need access before you can say anything useful. You don't. Here's the thing. Every single input that decides whether a plumber shows up in the map pack is public. The business name. The primary category. The hours. The photos. The review count, the review dates, the responses. The posts. The Q&A. The website it points to. All of it is sitting there right now, visible from your kitchen table, because it's visible to his customers. That is the entire purpose of the profile. You're not hacking anything. You're standing on the sidewalk looking at the storefront. Now the other bad version of this, and this one's more common in our world. Most "free audits" are an automated PDF with a score out of 100 and a red bar chart. Subject line: "Your business is invisible online!" The owner opens it, sees a 43, and feels insulted by a robot he's never met. That's not an audit. It's a form letter with his name merged into it, and he can smell it in four seconds. A gap list is a different animal. Five things, in his language, with what each one is costing him. One page. No score. No logo on every corner. 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 Run your own numbers on this one. Say it takes you 25 minutes per business once you've got the rhythm. Twelve gap lists is five hours of your week. If three of those twelve take the call, and one of the three buys a $500 profile optimization, that five hours paid you about $100 an hour.

Alright, DE fam. Grab your coffee. Fun question today. But I'm going to ruin five movies for you before you answer it. Because here's the thing: Most business movies get watched for the wrong scene. People quote the big speech. They miss the lesson sitting right next to it. So let me show you what I mean. Then it's your turn. 𝐆𝐥𝐞𝐧𝐠𝐚𝐫𝐫𝐲 𝐆𝐥𝐞𝐧 𝐑𝐨𝐬𝐬: 𝐓𝐡𝐞 𝐥𝐞𝐚𝐝𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐚𝐫𝐞 𝐰𝐞𝐚𝐤 Four real estate salesmen. One sales contest. First prize is a Cadillac. Second prize is a set of steak knives. Third prize is you're fired. Then Alec Baldwin walks in and tells them coffee is for closers. The salesmen push back. The leads are weak. His answer? The leads aren't weak. You are. Sales bros have been playing that clip on loop for over 30 years. Here's the part they skip. The good leads, the Glengarry leads, are locked in an office. Management only hands them to the guys who are already closing. So the guys who are behind get garbage leads, close less, fall further behind, and get fired. By the end, a veteran salesman is so desperate he's in on robbing the office to get the good leads. That's not a character problem. That's a system problem. Now look at your agency. If your pipeline is Facebook group comments, a random referral every few months, and whatever list you scraped on Sunday night, you're sitting at that table with weak leads. You can be a great closer and still lose. Stop polishing the pitch. Fix what feeds the pitch. 𝐌𝐨𝐧𝐞𝐲𝐛𝐚𝐥𝐥: 𝐒𝐭𝐨𝐩 𝐩𝐥𝐚𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐜𝐡 𝐠𝐮𝐲'𝐬 𝐠𝐚𝐦𝐞 The 2002 Oakland A's just lost their best players to teams with more money. Their payroll is a fraction of the Yankees'. Billy Beane figures out something simple. If he buys the same kind of players the Yankees buy, he loses. Whoever has the most money wins that game. So he changes the game. He stops paying for what looks good. Scouts in the movie literally talk about a guy having "a good face." Beane starts paying for the one thing that actually wins games: getting on base. Cheap players nobody wanted because they looked weird doing it.

I have trained my business brain: 1. To scan email and calendar and send me a brief for each day. 2. To draft replies to emails 3. To add selected meetings to my calendar from emails 4. To peruse and transcribe all my zoom and fathom recordings. 5. To write in my voice. 6. To scan Youtube for videos form designated creators I follow and transcribe their videos 7. To summarize ebooks, pdf and other text resource and create summaries and key points docs 8. To review and transcribe sales call recordings 9. To organize my G drive (even ai mentioned my disregard for naming conventions) 10. To run a monthly scrape of upcoming events in my area