Hi Chris - I have heard the dreaded overqualified word far too many times to count. Yes, exactly - or it's "we're going with a candidate that speaks French which is vital to the role but mentioned nowhere in the job description or 8 rounds of interviews you survived." I'm no expert on resumes, so I'm just giving my opinion - but you use a lot of words that make it appear that you are supporting vs leading a process - "helping sales and marketing etc" As a result it is difficult to see YOUR accomplishments. I'd suggest you have a think about what you can claim (I get the drive to be humble or just be real that it was a team thing vs you running the touchdown solo with no help from anyone) but you DID play a senior role in this work - so you can talk about cross functional collaboration with sales and product teams and what YOU did. You increased the social stuff by 125%? lead with that, put the managerial stuff (which again sounds a bit passive - i onboarded a team - sounds like you handed them nametags - you led a team, so showcase what that was like. None of these is a silver bullet - I'll happily share my resume (that hasn't gotten me much traction tbh and I do update it for different jobs and I'll take any feedback you have.

I'm way too close to the project so if anything stands out, i'll happily take note. Also - just turned 47 here - I'm sorry you're facing it at 39 - let's find a way to beat this :)