Transitioning from Membership model to Puurk Flex Pay
I'm trying to flush this idea out thoroughly and would appreciate any constructive feedback. Our current membership contract is only 3 months long and that's been a pro and a con. Its a low barrier to entry and lots of clients usually stay on longer. However, in the summer, we have lots of drop off. I want to secure more consistent residual income and retention through Puurk Flex Pay. Idea: -Offer a 'Sampler' to clients instead of a Membership. -Provide list of services to choose from for their sampler (no discounts since we're offering freebie) -Buy 4 Get 1 Free (of equal or lesser value) -Use all services, including freebie service within 6 months (before the freebie expires) -Freebie can't be redeemed til paid services completed Pros: -Great offer for first time clients to bring them back in and retain. -Guaranteed multiple opportunities to build rapport, sell additional packages & skin care. -Easily amendable contracts to sell additional packages but keep the monthly payment the same. -Creates the habit in the mind of the client of coming back to us. -Provides consistency for staff. -Urgency to book so they can get their freebie after they've completed their paid services -Advance scheduling and they'll likely make few adjustments to ensure they get their freebie before it expires. -No discounts so it doesn't devalue the services. -They'll likely keep repurchasing the 'Sampler' and hopefully continue to 'sample' more things on our service menu. -When they've completed their 'Sampler', we could sweeten the deal when we offer another round of the sampler by throwing in not only the freebie, but also a free travel size skin care item of their choice (from the freebies we've received from our supplier), if they purchase on the day they receive their freebie service, to maintain retention. Cons: -Potential is unknown. -Outcome is unknown. From my perspective, it has all the benefits of a membership; urgency, consistency, retention, ongoing sales opportunities, loyalty.