More importantly — how are you using them? For me, it's these: - Google Workspace, I use it for sheets and of course... email - Skool, this is where GrowthKit is hosted (but not for long!) - Todoist for daily todo lists - Kit for email marketing (newsletter, welcome emails etc) - Wordpress with Divi for my website - Fluent Forms for my signup forms - Dropbox for files - Dropbox Paper for docs - Figma for design (replaced Adobe Illustrator for me a long time back) - ChatGPT for copy ideas and first drafts, and as a PA! - Spotify to make my day sound better There's probably loads more, if i remember any I'll update this post! Over to you...

LinkedIn’s a goldmine for growing your email list—especially in B2B. Here’s how to tweak your profile and posts to turn connections into subscribers. - Banner & bio: Mine screams “Subscribe to my newsletter” with a clear CTA and link. No subtlety here. - Featured section: I’ve pinned my newsletter signup alongside other key links. Dead simple, but most people miss it. - Tease your emails: Like Noah Kagan, I hint at upcoming content (“Full story in tomorrow’s newsletter—sign up now”). FOMO works. - Every. Single. Post.: Add a signup CTA at the bottom. Mike does this religiously—no post goes live without driving to his list. The trick? Use every inch of LinkedIn—profile and posts—to funnel people to your email list. No sleaze, just smart leverage.

What’s one tiny win you've had this week? Even a small post, new sub, or finished something on your todo list. Drop it here so we can celebrate you! 🎉

The magic email formula? Less and more. After 20 years of sending emails (yes, I’m that old), here’s what works: - Less content - More emails Simple, right? Let’s unpack it. Less Cut the fluff. Nobody wants a novel in their inbox. - Keep copy short—like a text, not a thesis. - Use one, maybe two images. Max. - One call to action. One focus. No distractions. Break it up with headings, bullet points, or bold text. Make it scannable. If it looks like a Word doc, you’ve failed. More Send. More. Emails. Most people don’t send enough. If you’re doing a monthly dump of four topics, stop. - Spread those four topics over four weeks. - Drip-feed the content. Keep ‘em hooked. Old-school newsletters were boring company digests. The new way? Less content per email, but more emails overall. Example time I got a very long email from Matt Gray (top marketer, loads of subs). Valuable? Absolutely. Overwhelming? Yep. My fix? Take that one email and split it into nine shorter ones. - Tease the series: “Next week, I’ll share step 1 of my 9-step list-building process.” - Schedule ‘em. Done. Now you’ve got nine weeks of content sorted and subscribers eager for the next instalment. Try it Less content. More emails. See what happens. And no, I won’t be DMing Matt with my unsolicited advice. He’s doing just fine. 😉 Your turn—experiment and let me know how it goes.

Here’s how I structure my welcome sequence: - Email 1: Immediate. “Hey [First Name], here’s the thing you asked for. Oh, and welcome!”  - Email 2: Two hours later. “Hi, I’m Doug. Here’s why I’m not a random bloke in your inbox.”  - Email 3: Next day. “Let’s connect on LinkedIn. I promise I’m not weird.”  - Email 4: Two days later. “Here’s some of my best stuff. No pressure, just value.”  - Email 5: Three days later. A soft sell. “Fancy this exclusive thing? It’s a no-brainer.”  The key? Build trust first. Sell later. Oh, and don’t let your welcome sequence gather dust. Keep it fresh. Update it with new content, offers, or wins. What’s your welcome sequence look like? Share it below. Let’s swap notes. 👇 P.S. If you’re still sending “BUY NOW” as your first email, we need to chat. 🫣