🎯 Every solution brings a new challenge. That’s the magic (and frustration) of business and life, according to Alex Hormozi. Let’s break it down: When you’re broke, being broke is your problem. But solve that with income, and hello, tax headaches. Every step forward brings a new issue to tackle — and that’s the game. 🧠 Here’s the business hack: If you know your customer’s journey, you can predict their next problem. Alex Hormozi suggests solving the first few steps for free or low cost, then setting up the next challenge as a paid solution. Think of it as creating a natural progression: 1️⃣ Solve problems 1 and 2 for your customer. 2️⃣ Let them run into problem 3 (because they will). 3️⃣ Be ready with the solution they’ll gladly pay for. This isn’t just about helping — it’s about designing your product suite to meet them where they are, every step of the way. ✨ Pro tip: The best entrepreneurs don’t just solve problems; they anticipate them. So, what’s your step 3? Or better yet, what’s your customer’s?