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Two years ago, I thought cold email was my golden ticket to landing clients. I spent hours crafting “perfect” outreach messages—explaining who I was, why I was reaching out, listing my services, adding case studies… and, of course, a “friendly” call to action at the end. Each email was a 400-word masterpiece. And guess what happened? Nothing. Hundreds of emails sent. Zero responses. At first, I thought I just needed to send more. So I doubled down. More emails, more detail, more effort. Still… crickets. Frustrated, I convinced myself that cold outreach “didn’t work” and eventually quit. It wasn’t until much later that I realized the real problem: ❌ Too much information. ❌ Too many assumptions. ❌ Too long to read. People don’t want to read a novel from a stranger. They barely have time to skim a few sentences before deciding if it’s worth their attention. Now that I’m appointment setting, I’ve learned that simplicity wins. ✅ Short, direct messages. ✅ A single, clear purpose. ✅ A low-friction call to action. Looking back, I wasn’t being ignored because cold outreach doesn’t work… I was being ignored because I made it too hard for people to care. If I had known this back then, I probably wouldn’t have quit. Lesson learned. Have you ever made the same mistake? Drop a comment. 👉 There’s a spot open right now for anyone looking to break into high-ticket sales—DM me if you want in.