I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

Here’s what you can expect in the community from now through November. This is your month to get ahead, take action, and start booking more clients with ease 💰 🆕 Coming Your Way: 🏦 Sales Vault: Premium training for mastering your consultations & high ticket sales 💗 Live web sessions weekly to help you set up your own campaigns with ease 🎨 PMU Powder Brow & Lip Blush Tutorials 🎁 Premium Giveaway – One lucky member will win free access to Permanent Profits Premium (details dropping soon 👀) What was added in August & September: 📊 DIY Ads Manager Masterclass – Learn how to run your own PMU ads without hiring an agency (yes, it’s easier than you think) 📸 Proven Ad Creative Vault – Learn how to mimic the same ads that are currently booking me new clients 💡 Content Creation on a Budget – Step-by-step video: How to take beautiful, optimized videos to use for socials and paid advertising using just your iPhone and a ring light Let’s make this your most profitable month yet 🔥 – Isabelle 💋