Right, people. The clock is officially ticking. 😂 Yesterday we finally revealed what Des and I have been squirrelling away on behind the scenes… Skool Events Daily is now on the World Wide Web! 🎉 Which means our VIPs now have yet another way to get their events seen, found and attended. And somehow, despite everything we've added to VIP, it's still currently $9 a month. But only for another 26 hours. After that, it's $12 a month. So if you've been hovering over VIP thinking “I'll do it later…” This is me, with a clock, being really rather subtle about the fact that later is running out. 😂 🔥 🔥 Grab VIP for $9 before 5 PM New York time, Wednesday 30 September. And if you haven't had a nosey at our shiny new website yet… 👉 Have a look here Tick bloody tock. ⏰😂

Right, I've been banging on about event banners again. 😂 Over in the Skool Classifieds recently, I wrote about those event graphics where someone has tried to squeeze absolutely EVERYTHING onto one image. The title. The date. The time. The host. Seven bullet points. Three logos. A website address. Their inside leg measurement... Until the whole thing starts looking less like an event banner and more like Where's Wally? So now I'm turning it over to you. If you've got an event coming up, I want you to create a banner that actually does what an event banner is supposed to do... STOP THE SCROLL. Your title should clearly tell people what your event is about. It should be big enough to read easily, with a clean, eye-catching design that doesn't have seventeen different things fighting for attention. You can include your date, time and timezone, your name and a good image, but keep it simple. You don't need to explain your entire event on the banner. That's what your post is for. I've added two examples to this post, one showing how simple and clear an event banner can be, and another showing what happens when we try to tell people absolutely everything before they've even decided whether they're interested. 😂 NOW IT'S YOUR TURN 👀 If you've got an upcoming event that hasn't yet been registered with Skool Events Daily, we're setting you a challenge. Create a brand-new banner, register your event with SED and put what we've been talking about into practice. And we're making this interesting... 🏆 The best event banner will win a prize! Entries close: Thursday 24th September, 5pm New York time Right then, Canva at the ready... or AI Let's see what you've got. And remember, if I need a magnifying glass to read it, you're probably not winning. 😂

We are getting closer to being fully automated, 🥳. This is something Des and I have been looking forward to for a looooooong time. From now on please use the link in this classroom to enter your events into our calendar. Discard the old links I have given you, they were our testers. We are not too far away to being form free, so this is going to be super exciting and a huge relief to everyone.

Every edition of the Skool Events Weekly Bulletin is packed with events, conversations and opportunities happening across Skool. Now I want to know… What are YOU bringing to the table? If you have an upcoming event, and your VIP, get it registered through the Event Registration Form Deadline is Thursday New York 5pm and London 9pm Whether it’s a workshop, networking event, masterclass or something completely different, we want to see it. VIP members get their events featured in the Weekly Bulletin along with additional visibility opportunities. You can join VIP for $9 monthly or $90 yearly through VIP membership Or if you simply want to post your events, Premium is available for $5/month. So… what have you got coming up?

Here's a small thing that costs people bookings, and it's easy to fix. If you've got an event running today, that's the only thing you should be posting about in the run-up. Not the new freebie, not the classroom update, not the "here's what I learned this week" post. Every extra post you put out pushes your event further down the feed and splits the attention of the people you're trying to get into the room. Your members aren't reading everything you publish. They're scanning. So if the top three things they see from you are all different, the event stops being the obvious next action and becomes one option among several. Attention is the scarce thing here, not content. Post about the event in the morning. Leave it there. Let it be the thing people see when they open the community. Once the event's done, go wide. Post the replay, post the takeaways, post the unrelated stuff you were sitting on. Nobody minds three posts in an afternoon when the thing that mattered has already happened. What's your posting rhythm on event days at the moment? Des