Head vs Heart vs Instinct
I am reading quotes this morning, looking for a specific one from Mickey Hargitay, father of Mariska Hargitay (“Law and Order- SVU”), that she mentioned in her documentary about her mother, Jayne Mansfield (sexy bombshell actress of the 1950’s -1967, who was killed at 32 in a car accident.) Mickey had a great quote I should have written down when watching the movie, “My Mom Jayne” ( free on HBO On Demand). I didn’t find what I sought, but I found one from Mariska’s script on Law snd Order SVU— one that really applies to all of us, I believe, but especially in our industry of online selling. “trust my instincts. If I don't have that, I shouldn't be here." Head- Heart - vs Instinct When you need to make a decision, do you decide from your head, heart or gut instinct / inner feeling? Which decides first, usually? What percentaged overall would you assign to each? Most Sales training teaches people decide from their feelings, or heart, much less than their head. Is it true? Is it true for you? Your Buyers Profile your Buyers. Do they usually buy from their head, heart, or instinct? Do they buy like you buy? Mine and My Buyers I think / feel / instinctively sense my Buyers buy like I do. My vulnerability may be that I am extremely analytical. I buy usually from my head / intellect/ spreadsheets of pro’s and con’s or best features, “I don’t need it” features, and negatives. Then I check my instincts. Last for me is heart. With one exception: in a crisis, emergency or urgent matter, my training is my foundation- freeing up my heart and instinct take over. ( the type that runs “toward fires”, vs, “fleeing or freezing up.” My Buyers are first responders, crisis workers or professionals that usually are responsible for making fast, but informed, decisions. However, faced with a crisis, emergency, or urgent matter, such as ‘eldercare’ or ‘how to rebuild after a disaster evacuation and losing most everything of material value,’ then making decisions fast in areas outside their wheelhouse of expertise, then they buy or do from heart or emotion, then instinct. And many, ironically, just freeze up.