This is a very nice gift from Amazon – your book is sold at a discounted price, but you still receive full royalties. Of course, nobody can tell you for sure how to get it, but some ideas can help you a lot. The last two weeks, I conducted a few experiments to test some of the assumptions I had based on my previous experience. Let me share what I found. 1. Your book should ideally be new, and you need traction. In other words, if you published a book, actively promoted it, and sales are on the rise, it is highly likely you will have a price strike. 2. Do not hesitate to raise the price dramatically. In one instance, I increased the price from 12.95 to 49.95 and got the strike-through price. Yes, it's tempting to buy a few hundred of your own books in such a situation, because it would be profitable. But I do not think it's worth risking your account for a quick buck. 3. If you arrange an ads-heavy launch and strike-through price strategically, you can recoup a significant portion of your net losses during the days of your price strike. What is your experience with strike-through prices? Would you like to add something to my findings?