Great info! So Let's run the numbers backwards to find out how many outbound messages have to be sent to buy 12 companies: (some numbers guessed as the conversion rates at some steps were not provided) To buy 12 companies we need to do the financial analysis on 300-400 companies, to do financial analysis on 3-400 companies we need to have first calls with approx 600-800 sellers (assuming 50% of first calls result in a financial analysis), to have 600-800 first calls, we need 1200-1800 positive responses (assuming 50% of positive calls result in a first call), to get 1200-1800 positive responses, we need approx 2400-3600 total responses (assuming 50% of the responses are positive), to get 2400-3600 total responses we need to send out approx 30-45,000 outbound messages (assuming 8% response rate). To send 30,000-45,000 outbound messages, we would need to screen a list of 150,000-900,000? total businesses to find the 10-20%? that meet the acquisition criteria. Is that correct? Does that make sense? How much total time would it take to do this complete process? How many full time people would it take to do this? 10? 20? 50? more? What is acquisition cost/bought company? These numbers must be off somewhere.