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9 contributions to The Brand Is Strong
Let's Keep In Touch! | October 2026 Cohort
Friends! Here's the much requested KIT post for the October 26 cohort! Please use this post to share your socials, contact info and who you're hoping to connect with here. 🔸 What are you working on? 🔸 Who would you like to collaborate with? 🔸 What are some skills you can offer as a trade? This is the place to be your own cheerleader! As a reminder, if you'd like to DM someone on the Skool platform, please ASK first. Ok, take it away!
Let's Keep In Touch! | October 2026 Cohort
4 likes • 19d
Hi Hi! Like I said yesterday, the energy and just overall let's lift each other up from the group is a breath of fresh air in the internets. I am grateful. My content pillars are deep, human, and playful, underscored by alive. I have expressed these in many ways in my life, including 14 years of working at the intersection of social justice and culture. AND today I express them through my work as a hypnotist and life coach. My zone of genius has always been holding space for other humans to dig into what is true for them and operate from that space. In niche/bite-size terms, I currently support high achievers (and I have a hunch there are many of us here) who seem fine on the outside but are barely keeping it together inside, get back to themselves, and live from a place of congruence. So my content and my work explore what's going on underneath the hood; hypnosis and how that can support our daily life and how to stay tethered to yourself when the world is well, look around. And BTW the concept of tether to self is my own framework that i've been developing for the past few years. I am taking baby steps towards claiming it more and turning it into a book. What I am working on: I am reviving 2 courses this season that I love teaching---one on boundaries and dealing with the whiplash of setting them (there's ton on boundaries but less so on the emotional weight of setting and keeping them); attached to it I always run a holiday support group for people who don't want to throw the turkey out the window (true story) or set their Xmas tree on fire from the stress called Coach on a Shelf; a course I've run before that uses manifestation as a way to heal and rewire your brain for the end of the year; and hopefully next year my book on my SELF Tether framework (do I need to trademark this thing?) What I am looking for: I am always looking for collaborations that feel aligned; to support humans who need support. I am a firm believer in in-kind exchanges, so if you want to trade a few dozen eggs; or editing or graphic work or even idea pitching and a testimonial for a hypnosis or coaching session, I will always happily do that. Just ask. Oh and I'm bilingual in English and Spanish so always happy to be a Spanish translator.
Week 3 Live Q&A Tomorrow 10/25 at 1pm pst/4pm est
Just a reminder that the final LIVE Q&A for this cohort is tomorrow, Sunday 10/25! 🥲 We'll be reviewing some of the homework assignments you've submitted & answering questions you have about the course. If you're not able to make it don't worry, it'll be recorded and available for post session viewing. ‼️ please double check your browser setting ahead of our call to make sure your mic is enabled so we can hear your beautiful voice during the Q&A! 🔶 WHEN: Sunday, 10/25 - 1pm pst/4pm est - 2:30pm pst/5:30pm est 🔶 TUNE IN HERE: https://www.skool.com/live/CjpyDJd4CnH Enjoy the rest of your Saturday!
Week 3 Live Q&A Tomorrow 10/25 at 1pm pst/4pm est
0 likes • 20d
So excited. Question - I had a really hard time last time putting myself on video or unmuting myself. No matter what I did, I couldn't do it. Any thoughts on how to solve this?
HW Week 2
Soooo I wrote 2 scripts and cut 2 videos from Script 1. 1 is shorter than the other...for the longest time i've refused to play the keep it to 90 seconds game bc eff the algorithm....but also, why am I fighting with myself? So would love to explore some of that. I am not ready to make the jump to YT but it feels like maybe a place for the longer kind of stuff I like to do. Most of my videos for insta end up being 2 and a half to 3 minutes when cut... I felt particularly unhinged doing this one because I break into song. Weirdly, in my high school yearbook back when we still used beepers to communicate a bunch of people wrote about how they thought it was both unhinged and charming that I would break out into song in the middle of math class etc...so I DO feel more like myself recording when I do this. Anyways, here are the two videos: Short: https://www.instagram.com/reels/De6ye6OsZL-/ Long: https://www.instagram.com/reels/De6xULIMN9x/ and the two scripts. The one I did was my husband's dead grandma one. And I noticed that I write a script and then do what I want when I film (and like if a line I particularly like doesn't make it to my actual video I move it to caption)...so I hold the scripts very loosely...Hoping to film the other this week but I think I need to sit with that one a bit more. I wrote it out of spite when I saw another coach call themselves trauma-trained (that's not a thing) and charge a pretty penny for a call...teachable moment?
Intro and Homework
Hola Hola, Suset Laboy Pérez, recovering academic, certified life coach and hypnotist (I promise I won't turn anyone into a chicken unless that's their thing). I hail from Puerto Rico, the land of Bad Bunny but currently live in Mallorca. My north start forever has been uncovering the why behind the why...and particularly the why of human behavior. That has articulated itself in many careers with the connecting thread of digging for the gold of human-ness...so I guess I'm a gold digger? Flattened for social media I help high achievers who are exceptionally good at performing, at being capable, at producing but are quietly breaking on the inside stop abandoning themselves, tether back to their self. My why(s) - make people question the shite they've been taught (help them see something they couldn't maybe see before, blinded as many of us are by culture) and trust themselves fully (what i call tether to themselves) and lead from there; make people go deep but dance/laugh in the process, and honesty find myself/see myself in the process. I call back to the days as a little kid in the tiny white vanity in my grandma's guest room, where i spent hours pretending to be Cristina Saralegui (I just aged myself); my 3 pillars which I go back and forth on are playful, deep, and human (with alive kinda hovering over the three). I recently did a manifesto of who I am for Insta that I am particularly proud of bc it was the day I started on the journey of stripping the layers of what I think I should be as a coach, as a human on social media and declared I was just going to do me...regardless of what's expected of my industry. https://www.instagram.com/reels/DagSEo-slej/ It's 9:30 PM here in Spain but can't wait to check out other's intro and homework tomorrow.
1 like • 27d
@Franchesca Ramsey Thanks so much---so what's funny is that my name is like Sunset without the N (so it's Suset...more like the crepes) but I absolutely adore it when people call me sunset...so maybe my parents were intentionally shady about it. A little delayed on module 2 as I'm solo parenting over here...but binge watching Module 2 right now and loving it.
1 like • 26d
@Franchesca Ramsey Ha. Get it all the time and never gets old.
INSPO: how to make interesting content with a “boring life”
Really love this video from Justine's Camera Roll! She does a great job of turning "me" stories into "we" stories AND turning "boring" activities into clicky curiosity gaps!
2 likes • 26d
Ok I love this. Sometimes I feel my routines are way too boring for the gram. Like I wake up and make myself a collagen and protein juice to tie me over until I can actually sit down to.....drum rolll....eat breakfast. But seriously---Called out and Inspired.
1-9 of 9
Suset Laboy
2
1 point to level up
@suset-laboy-5268
I pulled myself out of a laundry basket (literally) into an aligned life. Mama of twins and a little white dog. Living in Mallorca. Lover of pies.

Active 1d ago
Joined Oct 9, 2026
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