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Owned by Franchesca

"The Brand Is Strong" helps aspiring creators hone their voice and find their audience. It’s time to stop making excuses and start making the content!

91 contributions to The Brand Is Strong
Homework Update
Friends! Sorry I've been missing in action, work is kicking my ASS. just a heads up I'll be reviewing the last of your homework submissions through the end of next week. Thanks for your patience and understanding!! Hope everyone's doing well!
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🚨 REPLAY: 10/25 LIVE Q&A
Friends!! We did it!!! Congrats on completing "The Brand Is Strong!" Thanks so much to everyone that joined today's live & chimed in! As promised, below is a recording of the call. (spoiler: I cried!) 🔸 RE: HOMEWORK - If you haven't turned in homework, that's ok!! I'll be accepting/reviewing homework for part 1 and 2 up to October 31st. In the meantime, please look through the community tab and watch and comment on homework submitted by your course mates! 🔸 TO DO: If you enjoyed this course, please share it!! 🔸 COMING SOON: Office Hours!!! For a monthly fee, I'll be offering a bi-monthly live hang for folks to talk through ideas, review scripts/videos, pitch jokes and give feedback. I'm still in the planning stages but very excited to get the ball rolling, so stay tuned!! 🔸 STAYING IN TOUCH: If you'd like to connect with course mates offline, please ASK if you can DM through the Skool platform first. Once you get the ok, please take it away! I will also make a community post for folks to introduce themselves and share their socials. Thank you again for being part of this community!! I'm so proud of you and can't thank you enough for trusting me and more importantly TRUSTING YOURSELVES!!! You're all rockstars and I can't wait to see what you create next!!! Happy Sunday!!!
🚨 REPLAY: 10/25 LIVE Q&A
1 like • 12d
@Padmini Mayur no apology needed! the course will be up indefinitely so no rush! i'll be reviewing homework through the rest of this week!
Week 2 Homework: Short Version
"Do "mean girls" get better men?" This could either be topical since dating is a serious social issue/ concern at the moment but at the same time it could fall into evergreen so curious to see people's thoughts on the bucket it falls into! Script: Mean girls don’t get better men, mean people get everything because what we described as mean are actually are assertive, who are direct, who had boundaries, who have high standards for themselves and others therefore they not going to tolerate certain things they know what they want out of life, they not afraid to want better and go get better regardless of what it may mean or who it may mean leaving behind, and they will not tolerate anything less because they know what they want and deserve. They’re already willing, unable to cut off anything in their life that is not getting them closer to their goals Hopes dreams aspirations and have a certain standards for what they want out of life which extends to their relationship with people be they platonic or professional and onvioualt their romantic relationships with men. They have a lower threshold for BS and so it’s not that they get better than so much as they have found someone who is likely also has high standards for themselves or at the very last is performing very low on the bs scale so obviously if someone is sticking around, they’re meeting that woman’s high standards. It’s just that simple, you don’t have to be “mean”, you just have to have a firm set standards for yourself and know what you will and won’t tolerate in all areas of life. Video posted to TikTok: https://www.tiktok.com/@thesashawhitney/video/7698062769697951007 Filmed on CapCut using the teleprompter feature and also edited on CapCut. Apologies for my croaky voice; I lost my voice the day before and was in the process of getting it back. Dating content typically isn't my bag but it's something that tends to trend with my audience so I wanted to approach it from the perspective of two of my brand pillars, smart and intentional, while infusing a touch of makeup since I also post beauty & hair content.
1 like • 20d
Really nice job Sasha! I agree with @Datrianna Green-Meeks, this could absolutely become a series! You could maybe pick a different "mean" or "difficult" woman from pop culture or history and break down who she really was and what we could stand to learn from her. One that comes to mind is Katherine Heigl. She got a ton of shit after being fired from Grey's and was dubbed "difficult" after Knocked Up but in hindsight she really got a bad rap for no reason. You don't have to limit this to dating! Also great feedback from @Gaby Castro here! the beauty of this topic is there are a number of ways you could keep playing with it. You could also use a topical "mean" girl for your title/thumbnail and then expand into a more evergreen perspective in the actual video. There's also an interesting framing in how what's seen as "mean" in women are often seen as admirable in men. Could be fun to describe a type of person (without mentioning gender) and then ask the audience how they feel about that person depending on they were a woman or man. Excited for you to keep playing with this!
1 like • 18d
@Sasha Whitney aw yay! So glad to hear it! I know you’ll crush this
Let's Keep In Touch! | October 2026 Cohort
Friends! Here's the much requested KIT post for the October 26 cohort! Please use this post to share your socials, contact info and who you're hoping to connect with here. 🔸 What are you working on? 🔸 Who would you like to collaborate with? 🔸 What are some skills you can offer as a trade? This is the place to be your own cheerleader! As a reminder, if you'd like to DM someone on the Skool platform, please ASK first. Ok, take it away!
Let's Keep In Touch! | October 2026 Cohort
Homework week 2
I have written scripts before, but never for a long form content piece. Usually, I write a thread on Twitter (or the actual Threads now lol) and then make a video. But sometimes, with a trending topic like this, I will make a video first and then go write a thread. For this video I scripted talking points in my notes app because this is such an important issue I didn’t want to forget anything. I made it heftier than just an outline because there were a few parts I knew I wanted to include verbatim, while others could be more off the cuff. I posted this a few days ago when the controversy was just starting and I swear the video posted to YouTube fine. But when I reviewed it today, there was a glitch with the audio, so I re-uploaded it. I also made a shortened reel for IG/FB/Tiktok, I posted that a few days ago & linked the YouTube video, While this video is trendy, it’s not Evergreen, there are sections I can pull out and use again. I could also replace some of the graphics with different trending topics, because sooo much of the fckery of the Republican Party is evergreen. 🙃 https://youtu.be/O_8TO79WE74?is=AkFGwgDlb_kM6p0x
1 like • 20d
Really nice job turning this around so quickly @Casey Palmer! ➡️ side note: I highly encourage folks to check out the short form edit of this video on Casey's IG! You did a really great job of cutting this into a short form and it's nice to see that it's performing well! Also really nice use of graphics throughout to keep us engaged! I like that your current YouTube title has a lot of key words but as is it gives away your thesis. Where can we create some surprise? Really powerful choice to make the link between Amy Acton's story and Jane Doe from the Cornell case. I think that could work as a potential long form video title. Something like... "What Does Vivek's Attack Ad Have In Common With The Cornell 7?" "Vivek's Attack Ad & The Cornell 7 Are Cut From The Same Cloth" "They have all the resources in the world and they know better and they should do better and the only way they’re going to do better is if you stop putting them into positions of power" << this feels more like a conclusion to me than an opening. Another angle could be "what do all three of these people have in common?" and then show Vivek, Trump, Cornell and Amy Acton's mom? For your thumbnail, the text is taking up a lot of space, so when it's shrank down it's going to be harder to see who's in the thumbnail. I'd bump everyone up in size and use the text to punctuate how you feel about the subject. It could be as simple as "this is wrong!" or "believe victims" Sharing a few examples you might find inspiring. Again great job hopping on something topical!
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Franchesca Ramsey
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133 points to level up
@franchesca-ramsey-3750
comedy writer/actress 🔸 social media strategist 🔸 "leopard lady" 🔸

Active 3d ago
Joined Sep 2, 2026
Los Angeles, CA
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