Are you comfortable with the fee rate you're currently charging? If the answer is yes, that might actually be the problem. In my experience, the moment a fee feels comfortable is usually the moment it needs testing upwards. Here's an exercise worth trying before your next client conversation: Imagine you were going to quote 10 times your normal rate. How would you describe what you do differently? What would you emphasise? How much more specific would you be about the outcome and the value? Now, go back to your normal rate. But deliver the description you just imagined. Most people who do this exercise come away with one thought: I've been undercharging for years. The 4 questions I always come back to: 1. Am I dealing with the right type of client? 2. What is the real value of the outcome I deliver? 3. What is one day of my life worth? 4. When will I next test my price? Would love to hear your thoughts on this. Drop your comments below 👇