Most Etsy sellers build their shop backwards. They chase trends…then wonder why sales are inconsistent. Here’s the fix 👇 💡 Use the 80/20 rule: 👉 80% = Evergreen products(things people buy year-round) 👉 20% = Trends + holidays(short-term spikes) Why this works: ✔ Evergreen = consistent sales✔ Trends = extra bursts of traffic + cash 🚨 If you’re mostly doing trends right now…that’s why your sales feel all over the place. 🔥 Quick check: Look at your listings… Are you building a steady shopor just chasing spikes? 💬 Drop “EVERGREEN” or “TRENDS”based on what you’ve been focusing on 👀

What's a piece of Etsy advice that gets repeated all the time that you actually think is wrong?

You know the game. Two things that are true, one that isn't. See if you can spot the lie. 1. I once mixed up a personalized happy birthday ornament and a miscarriage ornament — and shipped them to the wrong people. 2. I spent my first 6 months on Etsy not just making zero money, but actually losing it. 3. I once took a full weekend off and didn't think about my shop once. Drop your guess below 👇 then play along with your own. Two truths and a lie — Etsy seller edition. Go.

Our next call is at 11am est. tomorrow Thursday 4/9/26. Bring your questions and we will do some mini hot seats to help everyone get some personalized feedback on their shop. Hope to see you on the call!

— what's frustrating you about Etsy right now? No toxic positivity here. What's genuinely annoying, confusing, or broken? Sometimes you just need to say it out loud. We get it. 👇