3 Listings in 30 Days with Nationally known Coach - Michael Hellickson:
Below is a detailed business plan focused specifically on the "Lead Follow-Up and Conversion" This plan is designed for real estate agents, particularly those in Tier 1 (0–25 closings/year) and Tier 2 (25–75 closings/year), to maximize lead conversion and achieve significant income growth (e.g., $500,000–$1,000,000 annually). The plan incorporates Hellickson’s strategies, tools, and scripts, with actionable steps, timelines, and performance metrics. Business Plan: Lead Follow-Up and Conversion for Real Estate Agents I. Executive Summary - Objective: Transform lead follow-up and conversion processes to generate a minimum of three listings per month, targeting an annual income of $500,000–$1,000,000 through disciplined, high-touch, and technology-assisted strategies. - Focus: Implement Michael Hellickson’s seven follow-up methods, speed-to-lead principle, and conversion scripts to convert leads into appointments and clients, emphasizing discipline and trust-building. - Target Audience: Tier 1 and Tier 2 real estate agents with more time than money, seeking to scale their business without heavy financial investment. - Key Metrics: Respond to 100% of leads within 30 seconds. Set two appointments per day, five days per week, with new contacts interested in buying/selling. Achieve a 20% conversion rate from leads to closed transactions within 12 months. Generate $500,000 in gross commission income (GCI) within 18 months. II. Business Goals - Short-Term (3–6 Months): Establish a consistent daily schedule for lead follow-up (7:30 AM–Noon). Implement all seven follow-up methods (phone, text, email, video text, video email, AI, Facebook stalking). Set 10 appointments/week with new leads. Close 5–10 transactions from follow-up efforts. - Mid-Term (6–12 Months): Achieve 93% listing appointment success rate using Hellickson’s scripts and techniques. Convert 15% of leads to closed transactions. Generate $250,000 GCI. - Long-Term (12–18 Months): Scale to 20% lead-to-transaction conversion rate. Consistently secure three listings/month (36 listings/year). Reach $500,000–$1,000,000 GCI, depending on average sales price and commission rate.