🎁 What if you could give your child or grandchild a 𝘀𝘁𝗼𝗿𝘆𝗯𝗼𝗼𝗸 𝗬𝗢𝗨 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 this holiday season? Imagine them opening a book inspired by their favorite things, a family memory, or an adventure you dreamed up just for them. ❤️📚 If you’ve ever thought, “I’d love to do that, but I wouldn’t know where to start,” join me on 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟱 𝗳𝗼𝗿 𝗺𝘆 𝗖𝗵𝗶𝗹𝗱𝗿𝗲𝗻’𝘀 𝗕𝗼𝗼𝗸 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀! I’ll walk you through how to develop a story idea, bring your characters to life with the help of AI, and understand the steps to self-publishing your book on Amazon KDP. ✏️ We’ll even brainstorm a character together so you can leave with an idea to build on! With the holidays coming, now is a great time to get started and work toward having your book ready to gift to the kids or grandkids in your life. No writing or illustration experience needed. 👉 𝗦𝗔𝗩𝗘 𝗬𝗢𝗨𝗥 𝗦𝗣𝗢𝗧 Who would you love to create a storybook for? 🎄

I thought more communities meant more reach. What it actually meant was the same people seeing me over and over. Plenty of members belong to a dozen communities. So if you're posting in 40, the overlap isn't small. Those members were getting notified about me several times a day, sometimes the same title sitting in two different feeds. A few of them said something. Politely, but they said it. I'd been counting communities. I should have been counting people. Three things changed after that. I cut the number right down. I post mainly in my own now, plus a couple of others where the audience is actually different. I use Panda to schedule posts across different parts of the day, so anything that does overlap lands hours apart instead of together. And I don't reuse a title across communities. Same idea is fine. Same title just looks like broadcasting. Worth remembering that reach isn't the member count. It's whoever hasn't already seen you somewhere else that morning. If you're working out how YouTube feeds a Skool community, that's what I write about in The Content Revenue Lab: https://tinyurl.com/TheContentRevenueLab Des

I've always presented in other communities; it's just something I do. I never thought of it as a growth strategy - it was... just showing up, sharing something useful, and moving on. Then one day, my wife - who never looks at my stats - glanced over my shoulder and asked a question I wasn't expecting. "Why does your community grow every time you do one of those presentations?" I looked closer. She was right. Every spike in new members lined up with a guest session somewhere. It wasn't from YouTube, or a post that went semi-viral... It was the presentations. I'd been sitting on the fastest growth channel in my toolkit and hadn't even noticed..!? That realisation is what built the strategy I now call The Roadshow Method. One well-prepared session in the right community. Borrowed trust. A room full of warm, pre-qualified people who already like the person who invited you in. TCRL just hit 1,000 members, and a significant chunk of THAT is down to this one method. Thursday 11th June, I'm running a live working session showing you exactly how to do it yourself. Tonight is the last day at the current price. 8 pm BST / 3 pm EDT / 12 pm PDT. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

I posted every day for two months, and the community was fine. Then I left a bit of space in the feed, and something shifted that I wasn't expecting. For the record, I still post every day. That's just how I'm wired. But what I found out is that it's got nothing to do with why the community works. When I started leaving more space in the feed, members began filling it. Not because I asked them to, just because there was room. The conversations got more interesting. It felt less like a newsletter with a comments section and more like an actual community. I've heard versions of this from other community owners since. One person posted daily for nine months straight, took five days off, and said, despite the short-term dip, they'd do it again just for what it did to their headspace. Someone else uninstalled their apps for a couple of weeks just to see what happened. The world didn't end. Surprisingly, members were really understanding. They came back feeling lighter and more present than they had in months. So, check this out. What I think is actually happening is that constant posting can mask the thing you're not dealing with. When you create space, you find out whether the community was genuinely working or whether your activity was just filling the silence. Post every day if that's your thing. Just don't assume your members need you to. If you're running a Skool community and trying to figure out what's actually driving growth versus what's just keeping you busy, that's what we work on inside the Skool Monetisation Lab. https://www.skool.com/skool-growth-lab-2540/about Des Dreckett - Skool Monetisation Lab

After building a Skool community past 900 members, here's what I've learned stops most community owners from getting there. Myth one: Posting once a week is enough because members are drowning in notifications. The logic sounds reasonable - nobody wants to overwhelm people. But one post a week means one chance to be seen, one chance to add value, one chance to remind someone why they joined. Skool isn't email. Not everyone sees every post. You're not spamming people by showing up three times a week. You're just showing up. Myth two: Growing your member count is the main job. It isn't. A community of 50 engaged members who trust you is worth more than 500 passive names on a list. Growth is a vanity metric until your existing members are getting value and progressing. Fix the room before you fill it. Myth three: The welcome message is enough follow-up. It isn't even close. If a colleague joined your team, said hello on day one, and then heard nothing from you for three months, would you be surprised if they went quiet? Your members are the same. They joined for a reason. Check in. Ask what they're working on. Whether you have 50 members or 500, treat them like gold. Myth four: If you've added something to your classroom, people will find it and buy it. They won't. Your classroom isn't a shop window on a busy street. It's a room in a building most members haven't explored yet. If you're selling something, say so. Tell people what it is, what it does, and where to find it. Repeatedly. Myth five: lurkers are a problem to solve. They're not. Before you remove someone for not posting, consider what you don't know. Some members are going through a difficult period. Some are absorbing everything and aren't ready to contribute yet. Some will show up six months from now and become your most engaged members. Silence isn't rejection. Don't treat it like it is. If you're running a Skool community and want to turn it into consistent monthly revenue without burning out your members or yourself, that's exactly what we work on inside the Skool Monetisation Lab