I'm going to ask something a little different today. There are now over 200 people in Print & Apparel School, but only a tiny handful ever comment, ask questions or get involved. So I'm genuinely curious... Why did you join? Was it because you wanted to start a print or apparel business? Create a clothing brand? Make some extra money with a side hustle? Learn design or printing? Start selling online? Because if it was, I want to ask you another question: What's actually stopping you? One thing I've learned from years of running businesses is that information isn't usually the problem. You can watch another YouTube video. Read another post. Research another heat press. Spend another month thinking about your brand name. Save another 50 business ideas. But eventually you have to DO something. Your first design might be rubbish. Your first product might not sell. Your first website won't be perfect. You might make mistakes. That's business. The people who eventually succeed aren't necessarily the people who knew the most when they started. They're usually the people who started. That's why I'd genuinely like everyone reading this to answer one question. 👇 WHICH ONE BEST DESCRIBES YOU RIGHT NOW? A) I already run a print/apparel business. B) I'm actively setting one up right now. C) I genuinely want to start one, but something is stopping me. D) I like the idea of having my own business, but I haven't taken any real action yet. E) I'm already established and I'm here to learn how to grow. F) Something else — tell me below. No judgement. I actually want honest answers. And if you choose C, tell me what's stopping you: Money? Knowledge? Confidence? Equipment? Technology? Time? Not knowing where to start? Fear of wasting money? Because there's not much point in me filling this community with tutorials, advice, tools and training unless they're helping you move forward. I want Print & Apparel School to be a community of people who create, learn, try things, make mistakes, help each other and TAKE ACTION.

I've just come across a nice little web app that does all the heavy lifting for you when it comes to adding an halftone to your DTF images. https://www.halftonestudio.app This is going to save some people a lot of time and hassle in Photoshop. There's a Free limited version bot for only £50 for life, what are you all waiting?

I'm about to start work on a brand-new design for St Leger HOG's Ladies of Harley chapter, and I'm going to record the process from start to finish. This isn't a made-up tutorial or a practice project. This is a real design job for a real client. Over the coming videos, you'll see: ✅ How I interpret the client's brief ✅ Research and idea generation ✅ Typography layout and composition ✅ Using AI to help speed up the creative process ✅ Refining the artwork into a professional design ✅ Preparing the final artwork for print ✅ Creating product mockups for presentation Whether you're looking to start your own apparel business, improve your design skills, or simply see how a professional designer approaches a project, you'll be able to follow along every step of the way. Video 1 will be released in the next few days. If you'd like to be notified when Part 1 goes live, comment HARLEY below. 🏍️

One of the biggest game-changers I've seen recently is how good AI has become at creating realistic marketing images. A few years ago, if I wanted to show a product being worn or used, I'd have to: • Organise a photoshoot • Buy stock images • Use Placeit • Spend hours in Photoshop creating mockups Now? I simply upload a flat product image and tell ChatGPT what I want. For example, I uploaded images of some baby racing suit designs and asked ChatGPT to create professional motorsport-themed photos of babies wearing them. Within minutes it generated realistic promotional images showing babies in pit lanes, race garages, on podiums and beside race bikes. No photoshoot. No models. No Placeit subscription. No Photoshop compositing. Just the product image and a well-written prompt. This is where AI becomes genuinely useful for business owners. Think about what you sell: • Clothing • Gifts • Printed products • Books • Courses • Food products • Merchandise If you can create realistic lifestyle images in minutes, you can launch products faster, create more adverts, test more ideas and spend less time designing. The technology is moving ridiculously fast. The businesses that learn how to use these tools today will have a serious advantage over those still doing everything the old way. Have you tried creating marketing images with AI yet?

Heads up, everyone—I’ve got a super useful bit of free training coming your way soon! 👀 If you’ve ever created a complicated image with a black background (especially using AI) and wanted to print it on a black shirt, you know how tricky it can be to get that pro look. This weekend, I’m recording a step-by-step video showing you exactly how to: - Remove the black background from your image for perfect printing on black garments - Add halftone effects to areas that fade to black, for a smooth, pro finish - Reduce ink coverage to give your shirts a softer feel and better overall quality - This is a real game-changer for anyone creating designs with AI and wanting to level up their print results. I’ll walk you through the whole process in Photoshop, so you can follow along and apply it to your own artwork. Keep an eye out – I’ll be creating the video this weekend and posting the video straight after! Steve