Hi Phillip, that is a good question, and one I'm grappling with also. From what I've been able to pick up from reading and watching quite a few YouTube videos, the thing to do is to try different things and see what receives the most attention. Compare the reach of each bit of content to see how it's resonating and who with (as best you can). Ultimately though the best advice that I think I've seen is to just be yourself, enjoy what your doing (and look like it) and be consistent. Ie be consistent in showing up, and with a consistent of look and feel (I think that's called branding😎)