The paradox of marketing to caregivers
From prepared meals to cradles that automatically rock babies to sleep, products that help caregivers are intended to make it easier for people to help others. But new research has shown that the people who would benefit most from these products are often the least willing to try them. That's because many of us have a deeply ingrained assumption that putting forth effort is how we demonstrate our concern for others, and as such, we feel guilty about using products that reduce the effort required to complete our caregiving tasks. Translated with www.DeepL.com/Translator (free version)