If your traffic has been dropping lately… You’re not crazy. You’re probably doing everything “right” — publishing content, optimizing pages, building backlinks… …and still getting fewer clicks. Because SEO didn’t just change. It flipped. Ranking #1 doesn’t guarantee attention anymore. Visibility is now fragmented across search, maps, reviews, AI, and more. In this video, I break down the 5-step system I’d use to rank (and actually convert) in 2026 — based on what’s working right now. Inside the breakdown: • Why ranking #1 doesn’t mean what it used to • The shift to “search everywhere” (and how to show up across it) • Why reviews are becoming one of the strongest ranking signals • The move from backlinks → brand mentions + trust• How to turn visibility into actual customers, not just traffic This is the shift most people miss: Traffic doesn’t matter if trust isn’t there. I’m attaching: • The presentation PDF for clarity • The step-by-step playbook to implement this in your business Watch the video first. Then use the playbook to build visibility that converts, not just ranks. After you watch: 👉 Comment on the YouTube video with your biggest takeaway 👉 Subscribe to the channel for more real-world breakdowns like this Old SEO = chase rankings. New SEO = earn trust everywhere people make decisions.

What’s up everybody — Herschy here. Quick one today, but this is important. --> https://jeffherschy.com/3local-replay I was sitting at a red light yesterday and saw a plumbing truck called “Nearby Plumbing.” And it hit me… Most business owners are doing their best to get customers……but they’re guessing. They’re not marketers. They’re just trying to get the phone to ring. And this is where you win. Here’s the truth: Most agencies fail because they overcomplicate everything. Funnels. Ads. Tech stacks. “Advanced strategies.” Meanwhile…Businesses just want more customers. What I’m showing you this Thurs is the opposite. https://jeffherschy.com/3local-replay A simple agency model that: - Gets results fast - Is easy to sell - Requires no tech, no ads, no experience - And can land you $1,000/month clients Why it works: Because you’re focusing on the core nucleus of their business… → Their online presence→ Their visibility→ Their ability to turn attention into customers And when you control that… You don’t just get paid once. You become a long-term asset they never want to lose. The opportunity:I’m breaking this down LIVE this week. - The exact simple offer - The 4 core actions that drive revenue - How to turn one client into recurring income - How to position yourself instantly (even if you’re brand new) - Action: Drop “Simple” in the comments and grab the link in this post. Bring 5–10 businesses you already know……and I’ll show you how to turn them into clients. Final Thought: Stop trying to be fancy. Simple scales. Simple sells. Simple wins. See you on the live call.

What’s up everybody — Herschy here. Quick update before I head out for a few days… We are about to hit a BIG spring surge across Reviewly, Leadsly, and everything we’re building right now. And I need your help on something important before I place our next order. ⚡️ DECISION TIME: LIGHT vs DARK We’re ordering 1,000 new table tent devices (these are going to move FAST with what we’re doing next). But I can only choose ONE version to hit the price break: - White (Light Mode) - Black (Dark Mode) I don’t want to guess… I want to order what YOU will actually sell and use. 👇 Drop your vote below: Your vote literally decides what we produce next week. 🔥 FRIDAY: NEW “FEATURE” STRATEGY (GAME CHANGER) While I’m gone, I’m still hosting something special… This is NOT theory. This is a new AI-powered way to: - Get your foot in the door with business owners - Build instant credibility - Generate leads without chasing - Deliver value… without even needing a full sales convo It’s a twist on what we’ve been doing… but leveled WAY up. You can literally: → Feature businesses → Give them something valuable → Open the door for revenue All without the usual friction. 👉 WANT IN? Comment FEATURE below. I’ll get you the link for Friday’s session. https://attendee.gotowebinar.com/register/6755549428723540574 🕙 Friday @ 10AM PT / 1PM ET ✈️ QUICK NOTE I’ll be out until Monday (quick Cabo trip), but this was too important not to drop for you before I left. When I’m back… We’re going ALL IN on the Spring Surge. More deals. More momentum. More wins. I’ll show you exactly what we’re doing behind the scenes. ✅ ACTION ITEMS 1. Vote → LIGHT or DARK 2. Comment → FEATURE (if you want in Friday) https://attendee.gotowebinar.com/register/6755549428723540574 Let’s build this the smart way. – Herschy

What’s up guys — Herschy here. Something shifted last week. Not a flashy, hypey shift… A real one. For the past 6 months, I’ve been sitting on an offer that works extremely well as a foot-in-the-door service. It ties directly into: - Google Business Profile - Reviews - Local visibility - And predictable lead generation One of my clients is generating 12–24 reviews PER DAY right now. At the same time, inside our systems, we’re generating 500+ leads per week (different pipeline, same philosophy). But there's SO MUCH OPPORTUNITY I have been leaving on the table. LEAD GEN 👇 (comment that below if you want in) Or go HERE - https://jeffherschy.com/LSA Here’s what triggered this: My old landscaper from Phoenix reached out. He’s paying an agency $1,600/month… And getting basically nothing. No consistent leads. Actually ZERO LEADS No clarity. No control. He asked me to look at it. At first, I told him to try fixing it with them. He came back and said, “No. I just want to work with you.” That’s when it clicked. This quarter, I’m officially spinning up a small-business lead gen division inside my agency. Not high-ticket enterprise. Not complex SaaS. Starter clients. Home services. Hardscaping. Local contractors. Businesses willing to pay $500–$2,000/month for something that actually works. And here’s the part that matters: We built a checklist + process that ties together: - GBP optimization - Review velocity - Simple website builds (yes… Lovable-level simple) - And lead capture It’s clean. It’s repeatable. It’s not recycled from anything I’ve taught before. This has been sitting on the shelf since before I moved to San Diego. Now we’re deploying it. If you want access to: - The checklist - The process - The exact service stack we’re using - And how to bundle it into a $1K–$2K/month offer Comment LEAD GEN below. I’ll make this extremely affordable for the community. And if you’ve got the Wingman Pass — you already know you’ll get the best deal.

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night