[Roast my Lesson] We all have our various Discovery or Clarity calls that we offer for free. This is pretty standard, but after that first call, start charging for your time. I think it’s best to charge your full fee, whatever that is. If you feel that you want to give your potential client a break or you need to reduce the price for whatever reason, (which isn’t a good idea) give a discount instead. Why does this matter? If you give everything away for free, all of the time, you’ll throw away your value. If you give them a discount, you’re still holding on to your value, but you have to tell them it’s a discount so they know what your normal fees are. The discount can be whatever you want it to be. You can also call it whatever you want it to be. Beta tester discount Pilot program discount Black Friday discount 10th caller discount It doesn’t have to follow a specific rule, because guess what? You are creating the rules, it’s your business. Tell them the full price. Tell them the discount. They now realize that there’s a value to it and not just a freebie to ignore. I recently signed a client this way and it’s really been working out for us. Let me know your thoughts about it.