I want to start this course with my own growth journey, because I don’t want to teach you social media theory. I want to show you what I actually did. I’ve had my TikTok account since 2020. But after years of being on the platform, I had only around 1,300 followers. Then I changed the way I approached content. In approximately 8 months, I grew from around 1,300 followers to almost 14,000. That wasn’t magic. I didn’t suddenly become more talented. I didn’t have any advertising budget it is all organic! And I definitely didn’t have every video go viral. I became intentional. *Screenshot of 31 august 2026 I started posting more consistently. I tested different hooks. I paid attention to what people watched, commented on and shared. I learned which parts of my personality, knowledge, experiences and stories connected with people. And when something worked, I stopped immediately moving on to the next idea. I repeated it. That is one of the biggest lessons I want you to take from this course: Growth is not about creating one perfect viral post. It’s about creating, testing, learning and repeating what works. During one 7-day period, my TikTok generated 62.2K views, with 90.7% of my traffic coming from the For You page. Individual videos reached 18K and 16K views, while other videos got only a few hundred views. And that’s completely normal. On Instagram, I also saw 84.9% of my views coming from non-followers. That’s exactly what you want when you’re trying to grow: your content needs to travel beyond the people who already know you. From 1,300 → 14K The biggest shift wasn’t the algorithm. The biggest shift was my strategy. What post have you done today?