Share whatever you’re working on or proud of right now. This community is full of creators, authors, and entrepreneurs, and sometimes the best thing we can do is help each other get a little more visibility. 💡 IDEAS ON WHAT YOU COULD SHARE: • Yourself and what you do • Your Skool community • A book you're writing or recently published • A project you're building • A shoutout to another member • A video, post, or resource • Affiliate links (yes, those are allowed) The goal is simple: help our members get seen. Just one request so this stays valuable for everyone. 👉 1 RULE: If you share something, please also leave a thoughtful or helpful comment on someone else’s post. Support goes both ways, and when we all participate, the whole community benefits. Now let’s see what everyone is building 👇

I'm redoing my two Halloween Books. One will be created in ChatGPT and the other in Grok. Let's see how they fair? Updates next week! Below ae the coves of the originals. Both of these were done in Canva (Pre AI) and some illustation by me.

Share whatever you’re working on or proud of right now. This community is full of creators, authors, and entrepreneurs, and sometimes the best thing we can do is help each other get a little more visibility. 💡 𝗜𝗗𝗘𝗔𝗦 𝗢𝗡 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗖𝗢𝗨𝗟𝗗 𝗦𝗛𝗔𝗥𝗘: • Yourself and what you do • Your Skool community • A book you're writing or recently published • A project you're building • A shoutout to another member • A video, post, or resource • Affiliate links (yes, those are allowed) The goal is simple: help our members get seen. Just one request so this stays valuable for everyone. 👉 𝟭 𝗥𝗨𝗟𝗘: If you share something, please also leave a thoughtful or helpful comment on someone else’s post. Support goes both ways, and when we all participate, the whole community benefits. Now let’s see what everyone is building 👇

The Long Game That Keeps Working There is a frustrating thing about much of marketing. When you stop doing it, it stops working. Stop running the advertisement, and the advertisement disappears. Stop making cold calls, and the calls stop. Stop sending promotional messages, and the messages stop arriving. Stop posting three times every day simply to remain visible, and the algorithm quickly finds someone else to put in front of people. There is nothing necessarily wrong with any of those approaches. Businesses often need immediate attention, and paid promotion can produce it. But inbound marketing offers something different. It allows us to create marketing assets that can continue working long after the original effort is finished. That changes the economics of attention. More importantly, it changes the philosophy behind how we build a business. Create Once, Be Discovered Many Times Suppose you spend three hours writing a genuinely useful article. You know. Like this one. On the day you publish it, fifty people read it. Was the article successful? Perhaps. But what happens tomorrow? Someone discovers it through a search. Next week, somebody shares it with a colleague. Three months later, you answer a question in a community and link to the article because it provides a more complete explanation. Six months later, someone discovers another piece of your content and follows a link back to it. Next year, you include the article in a collection of resources. Perhaps you eventually expand the subject into a book. Those original three hours did not produce only fifty readers. They created an asset. That distinction is fundamental to inbound marketing. Content Can Accumulate Value We tend to think of marketing as an expense. We spend money on advertising. We spend time networking. We spend hours creating social media posts. We spend energy promoting offers. Inbound marketing encourages us to think about at least some of that activity as investment. A good piece of content becomes part of a growing library. One useful article may not change your business. Maybe five will not move the needle either. But fifty? A hundred? Several years of thoughtful articles, videos, books, conversations, guides, interviews, tutorials, and answers?

Create Paths, Not Pitches If inbound marketing is about attracting rather than chasing, being useful before being persuasive, and allowing trust to develop over time, an obvious question eventually appears: "When do we sell something?" It is an important question. Because there is a peculiar mistake people sometimes make when they embrace value-first marketing. They become so determined not to be pushy that they become almost impossible to buy from. They write useful articles. They answer questions. They publish videos. They participate in communities. They give away resources. They become known as generous and knowledgeable people. But they never clearly tell anyone: "I can help you with this." Inbound marketing does not mean hiding your business. The objective is not to eliminate selling. It is to change the nature of the invitation. There Should Be a "Next Step". Imagine walking into a museum. You enjoy the exhibits and eventually decide you would like to learn more about one particular subject. So you look for another room. There is no sign. No map. No doorway. No information desk. You wander around for a while and eventually leave. That would be a strange way to operate a museum. Yet businesses do something similar all the time. Someone reads a useful article and reaches the end. Nothing. They watch a video. Nothing. They discover a helpful social media post. Nothing. They think: "I like the way this person explains things." But there is no obvious way to discover what else that person offers. The marketer was so concerned about appearing promotional that they forgot to provide a path. A Path Is Different From a Push Suppose you have just written an article about a problem your audience frequently encounters. At the end, you could say: "BOOK A CALL NOW! ONLY THREE SPOTS REMAIN!" That is certainly a call to action. Or you might say: "If this is something you are working through yourself, I have several other resources on the subject. You are welcome to explore them here." That is also a call to action.