If you're frustrated with AI outputs or have thrown your hands in the air and asked "what's the point?", the problem isn't your prompts. It's because you skipped the setup. Everyone's out here collecting "100 ChatGPT prompts that will change your life" — and then wondering why the output still sounds like a LinkedIn bro wrote it. Prompts aren't the lever. Setup is. Here's the order of operations that actually works: ➡ Step 1: Go through Your Brand Strategist first (in the Classroom 👉 Start Here). I can't stress this enought. This is foundational. You'll walk out with your "I help" statement, ideal client profile, brand voice, brand story, and more. That's the exact raw material Claude needs to sound like you instead of a wellness chatbot, a generic coach, or someone else's LinkedIn ghostwriter. If you skip this step, you'll spend the next six months editing AI output that *almost* sounds like you. Don't do that to yourself. ➡ Step 2: Run the "How to Set Up Claude" guide. (You can actually use this on most AI tools that have project functionality, but in my opinion, Claude is the best right now) I'll be honest with you: blocking out 30 minutes for this won't cut it. Realistically, you're looking at a few hours — sitting with the interview prompts, answering them like an actual human, generating your files, reviewing them, tweaking. It's real work. But here's what those few hours buy you: you stop pulling your hair out every time Claude spits out a draft that sounds like a corporate newsletter. You stop rewriting 80% of every output. You stop re-explaining your business at the top of every chat. The hours you'd otherwise burn over the next year — gone. This is the "sharpen the axe before you chop the tree" version of AI. The guide walks you through: - Picking the right model (Opus 4.7 + Extended Thinking) - Letting Claude interview you to generate three short files: about-me, my-business, and voice-and-style - Setting one global instruction so Claude reads those files before every single task