If you're frustrated with AI outputs or have thrown your hands in the air and asked "what's the point?", the problem isn't your prompts. It's because you skipped the setup. Everyone's out here collecting "100 ChatGPT prompts that will change your life" — and then wondering why the output still sounds like a LinkedIn bro wrote it. Prompts aren't the lever. Setup is. Here's the order of operations that actually works: ➡ Step 1: Go through Your Brand Strategist first (in the Classroom 👉 Start Here). I can't stress this enought. This is foundational. You'll walk out with your "I help" statement, ideal client profile, brand voice, brand story, and more. That's the exact raw material Claude needs to sound like you instead of a wellness chatbot, a generic coach, or someone else's LinkedIn ghostwriter. If you skip this step, you'll spend the next six months editing AI output that *almost* sounds like you. Don't do that to yourself. ➡ Step 2: Run the "How to Set Up Claude" guide. (You can actually use this on most AI tools that have project functionality, but in my opinion, Claude is the best right now) I'll be honest with you: blocking out 30 minutes for this won't cut it. Realistically, you're looking at a few hours — sitting with the interview prompts, answering them like an actual human, generating your files, reviewing them, tweaking. It's real work. But here's what those few hours buy you: you stop pulling your hair out every time Claude spits out a draft that sounds like a corporate newsletter. You stop rewriting 80% of every output. You stop re-explaining your business at the top of every chat. The hours you'd otherwise burn over the next year — gone. This is the "sharpen the axe before you chop the tree" version of AI. The guide walks you through: - Picking the right model (Opus 4.7 + Extended Thinking) - Letting Claude interview you to generate three short files: about-me, my-business, and voice-and-style - Setting one global instruction so Claude reads those files before every single task

Have something you want to work on, but need some extra support? Click on the calendar above and the link is ready to go. See you inside! 😄

Sorry for the late notice, but I came down with a cold and am experiencing brain fog not conducive to an AMA. I look forward to to next month’s call. 🙂

Okay, I'm noticing a pattern. Across the last few comments (and honestly, just about every conversation I've had this month), one thing keeps coming up over and over: Social media. Posting consistently. Coming up with content. Repurposing. Engaging. Captioning. Scheduling. Showing up on the platforms. The whole thing. It seems like almost everyone needs a little (or a lot a bit) of help in this space — and I get it. Social media has a way of expanding to fill every spare minute you give it, and then asking for more. So this week's process is a little different. Since this already a named issue for multiple people, let's build something that will help! Drop a comment below and tell me about your current social media habits/process: → Which platforms are you trying to keep up with? → How do you come up with content (or do you stare at a blank screen)? → Do you batch, schedule, or post in the moment? → What part of the process drains you the most? → How much time is this actually costing you each week? Be honest. Messy answers welcome. "I have no process" is a valid answer. Once I see what's really going on, I'll come back with ideas, templates, and automations to take some time off of that process for you. ⏲️ Drop your answer below. 👇

Confession time. A lot of clients come to me with the same loop — and honestly, I get caught in it too. It goes like this: you've got your list. You know what you should be working on. Then you see a new tool, a new strategy, a new platform, a new "okay this is the thing that will finally work" — and your brain lights up. You start it. You spend two days on it. Maybe a week. Then something else catches your eye. And the half-built thing joins the graveyard of half-built things. You're busy. You're working constantly. You're learning new stuff every week. And your business… isn't really moving. This is shiny object syndrome, and it isn't a discipline problem. Why it actually happens... Your nervous system likes novelty. New things give you a dopamine hit. Finishing things is harder — because finishing means the thing has to be judged. Finishing means you have to find out whether it worked. The half-built version is safe. It still could be the thing. So you keep starting. Because starting feels like progress. And as long as you're starting, you don't have to face the discomfort of finishing. That's not laziness. That's protection. 🛑 The old way Too many productivity gurus tell you to "just focus." Discipline. Time-blocking. A bigger to-do list with prettier columns. None of that addresses why you keep wandering off in the first place. You don't need more discipline. You need a filter. ✨ The new way Here's what I've been doing — and what I'm now recommending to clients. Every Monday morning, before I open Slack, before I touch email, before I look at the inbox of things people want from me — I sit with Claude and ask one question: 👉 What are the three things this week that will actually move the needle? But here's the part that makes it work: I don't ask cold. I give Claude my business context first. I have a file called my business-snapshot.md that lives in my Claude project. And it's not the surface-level "what I sell, who I serve" version — that's not enough for Claude to actually help. Mine captures: