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An author who I consider rather successful told me this morning that when she (her assistant, actually) sends out her newsletter, a few days later they'll send the exact newsletter out again to everyone who didn't open it the first time. They just change the subject line. She said that 30-65% of the people who didn't open the newsletter the first time will open it the second time. I thought that was wild! Has anyone here done this? Did/do you see similar results? I was thinking about trying it.

listen to THIS do it 30 days in a row and let me know what happens :D

My author friend Tara is #1 Restorative and high Strategic...and an amazing resource to help me get my head straight about market strategy. She's offered to do a group coaching call for us where she analyzes people's catalogues to make sure they're positioned correctly for the market, plus answer their questions. If you want to volunteer as tribute: Post your pen name and specific questions here!

Hi everyone! I was going to post this in the Mastermind FB group, but I really appreciate the smaller group here and the sense of community. I hope it's okay if I seek input! For anyone who has changed their covers (this would be my first time), did you do an ad test to choose a new one? And was there any trouble if the cover at retailers was still the old version while you ran the test? I hope that makes sense... There's been a swing in cover design format in my main subgenre, and I want to go with the flow, but I don't know if I should just dive right in with a new cover that I choose, or do a test between a couple of new options, or... well, you get the picture. 😅 This is my first rodeo, so any input and opinions are so very welcome and appreciated!! 🙌