The #1 Reason You're Struggling to Close (And How to Fix It)
I see a lot of setters and closers struggling to get prospects over the finish line—not because they lack skill, but because they fail to shift the prospect’s perspective. 🚨 Here’s the brutal truth: If a prospect walks away from your call still thinking the same way they did before, they were never going to buy. Think about it—if they already had the right mindset, they wouldn’t need convincing. They’d already be taking action. So what’s the fix? Mastering the art of shifting their paradigm. Here’s how you do it in 3 steps: 1️⃣ Destroy Their Old Beliefs – Ask the right questions to make them realize their current thinking isn’t serving them. (Example: "If doing it on your own was the answer, wouldn’t you already be where you want to be?") 2️⃣ Paint the Gap – Help them see what’s at stake if they stay the same. Tie it to their personal WHY. (Example: "How long have you been thinking about making this change? And where has that gotten you?") 3️⃣ Show Them a New Reality – Position your offer as the clear and obvious solution. (Example: "Imagine 90 days from now, already closing deals and making $10k/month. What would that change for you?") 💡 **Elite closers don’t just sell—**they change the way people think. Master this, and your closing rate will skyrocket. Drop a "SHIFT" in the comments if you’re committed to mastering this skill. Let’s go 🚀