The #1 Reason You're Struggling to Close (And How to Fix It)
I see a lot of setters and closers struggling to get prospects over the finish lineânot because they lack skill, but because they fail to shift the prospectâs perspective. đ¨ Hereâs the brutal truth: If a prospect walks away from your call still thinking the same way they did before, they were never going to buy. Think about itâif they already had the right mindset, they wouldnât need convincing. Theyâd already be taking action. So whatâs the fix? Mastering the art of shifting their paradigm. Hereâs how you do it in 3 steps: 1ď¸âŁ Destroy Their Old Beliefs â Ask the right questions to make them realize their current thinking isnât serving them. (Example: "If doing it on your own was the answer, wouldnât you already be where you want to be?") 2ď¸âŁ Paint the Gap â Help them see whatâs at stake if they stay the same. Tie it to their personal WHY. (Example: "How long have you been thinking about making this change? And where has that gotten you?") 3ď¸âŁ Show Them a New Reality â Position your offer as the clear and obvious solution. (Example: "Imagine 90 days from now, already closing deals and making $10k/month. What would that change for you?") đĄ **Elite closers donât just sellâ**they change the way people think. Master this, and your closing rate will skyrocket. Drop a "SHIFT" in the comments if youâre committed to mastering this skill. Letâs go đ