Funnel Calculator Minimums - I can't afford $7k p/mo in Ad Spend!
Hi all! I checked out the really useful funnel calculator, but became concerned when I saw two things. 1) A product price-point that is on the high side ($7k), so I adjusted mine down to $5k 2) MUCH more concerning was the $7k monthly ad spend. I don't know about you guys but I can't afford anywhere near that in ad spend per month. So my question for the whole Fletcher Method system: What is the MINIMUM you can charge (I think I heard Aaron say $3k, but that feels low based on the calculator) and what is the MINIMUM you can spend on Ads for this whole thing to work? Obviously as money is made it can be reinvested in a larger ad spend until you hit $7k or more, but my question is for those of us who have limited budgets. So for those of us with limited ad budgets, what is a starting point? Level one? I know for example if you don't invest enough in your ad spend you won't get enough top-of-funnel prospects to filter down to sales, so just trying to figure out where the sweet spot is for those of us that can't spend $7k. My concern is I spend $3k to make $5k. Currently my clients are 100% referral or organic, so virtually all $5k is gross profit revenue. I get that my organic and referral traffic is not scaling like I need or want it to, so I need to actually have an outbound system. Hence my purchase of the Fletcher Method. Only now I am concerned I can't really make this work until I have a large ad budget.