1. Create titles (variations to test) Yes 2. Create black background covers with the title and your name. (Designed title treatment??) Yes, and also, learned & loved Tara's idea of also using color as an additional signaler to help with vibes in the 2 second glance at the Amazon page for setting mood. Part of what I want to offer here is a bunch of USABLE TEMPLATES for folks, (because I remember wishing I'd had freaking templates I could just easy EDIT when I was starting out at this 🤣🤣) that you can practically apply immediately or use as inspiration for your own to play around with. Copy & edit away! Pg 9&10 here for the examples: https://canva.link/e9pecojc5fgp05d & for the EDITABLE TEMPLATES themselves, go here: https://canva.link/bwz082i3ph60wkg 3. Create a black cover with tropes + your name - yes 4. Change your cover on Amazon to your key tropes and your name. yes, examples of these in the canva templates 5. Change the title to your tropes on Amazon. yes 6. Create a single ad design, ideally white background with the cover in an ipad etc. Put the (designed?) black covers with the individual titles on separate images. Yes. Pg 9-12: https://canva.link/e9pecojc5fgp05d 7. Go to Meta and create a campaign -> set the budget at the Ad Set level. Same budget for all. yes 8. Targeting as whatever works for you. yes 9. Use your blurb as the copy and the cover ad image as the creative. (Headline: tropes + KU if applicable?) yes 10. Here's where I'd duplicate the ad set and swap out the creative (and attribution links??) for however many titles I'm testing. Do this so that Meta doesn't decide where to allocate the dollars. 1. yes, but make sure you're duplicating at the THIRD tab level, ads. (Second tab, ad set, think of as audience.) 2. to simplify, start with one or two audiences (complete one audience first with all completed ads with the testing titles images (third tab), THEN duplicate, so all the ads get duplicated with it to save yourself having to reupload ads). Audience test away at this level, this can be an important lever to keep an eye on. Second tab audience lever magic.

@Emmi West this is wise to test on preorders, but you can absolutely change the title and subtitle once the book is published. I do it ALL THE TIME 🤣 even years after the book was initially published. Just put at the bottom of the blurb, "previously titled [such and such]" - if Amazon emails you about it, say, I would like to release a second edition of this with new title, etc, once you're done testing. There's literally barely a title of mine that has stayed it's original title and subtitle

@Raven Vespo Preorder ads are a struggle bus! I rarely to never break even on them, but if I'm doing them, it's usually more for cover testing purposes or to move the needle on rank before I release

@Jackie Fridline Stumblers welcome, it's how we all begin!

Also, because Bootcamp is coming up next week, I'm running a sale on my Calendly one-on-one author ads and brands mentoring to $50/hour if you want one on one help, because I really do love to dig in and just see what's going on with ads and branding, because we can always be pulling levers to squeeze more out of conversion to get you into a profit margin: https://calendly.com/stasia-stasiablack/30min

also in general, I say to spend on whatever series can get you the most visibility. By visibility, I mean, if $20 can get you into a Top 100 category somewhere, then you're getting some native visibility and further boost beyond your ads, and maybe in some other folks Also Boughts, which will further boost free visibility. Only spend on Book 1 in a series. Manage your categories to increase the possibility at at least 1 top 100 possibility. Consider categories outside romance for that category

try it for an insta post and lemme know your response! by hitting the timing button and a https://dupephotos.com/ video as the background, you could turn it into a trial reel :)

@Savanna Golden awesome 😍