I'm SO in... now to decide on the 10x goal. Eeek! I'll be thinking on it... writing goal or $$ goal, writing goal or $$ goal...!?!?!

@Lee Savino frankly, probably a writing goal, because the muse is in town, so it feels silly not to hug her around the neck a little tighter and wring all I can out of this little visit 🤣

1. Create titles (variations to test) Yes 2. Create black background covers with the title and your name. (Designed title treatment??) Yes, and also, learned & loved Tara's idea of also using color as an additional signaler to help with vibes in the 2 second glance at the Amazon page for setting mood. Part of what I want to offer here is a bunch of USABLE TEMPLATES for folks, (because I remember wishing I'd had freaking templates I could just easy EDIT when I was starting out at this 🤣🤣) that you can practically apply immediately or use as inspiration for your own to play around with. Copy & edit away! Pg 9&10 here for the examples: https://canva.link/e9pecojc5fgp05d & for the EDITABLE TEMPLATES themselves, go here: https://canva.link/bwz082i3ph60wkg 3. Create a black cover with tropes + your name - yes 4. Change your cover on Amazon to your key tropes and your name. yes, examples of these in the canva templates 5. Change the title to your tropes on Amazon. yes 6. Create a single ad design, ideally white background with the cover in an ipad etc. Put the (designed?) black covers with the individual titles on separate images. Yes. Pg 9-12: https://canva.link/e9pecojc5fgp05d 7. Go to Meta and create a campaign -> set the budget at the Ad Set level. Same budget for all. yes 8. Targeting as whatever works for you. yes 9. Use your blurb as the copy and the cover ad image as the creative. (Headline: tropes + KU if applicable?) yes 10. Here's where I'd duplicate the ad set and swap out the creative (and attribution links??) for however many titles I'm testing. Do this so that Meta doesn't decide where to allocate the dollars. 1. yes, but make sure you're duplicating at the THIRD tab level, ads. (Second tab, ad set, think of as audience.) 2. to simplify, start with one or two audiences (complete one audience first with all completed ads with the testing titles images (third tab), THEN duplicate, so all the ads get duplicated with it to save yourself having to reupload ads). Audience test away at this level, this can be an important lever to keep an eye on. Second tab audience lever magic.

@Emmi West this is wise to test on preorders, but you can absolutely change the title and subtitle once the book is published. I do it ALL THE TIME 🤣 even years after the book was initially published. Just put at the bottom of the blurb, "previously titled [such and such]" - if Amazon emails you about it, say, I would like to release a second edition of this with new title, etc, once you're done testing. There's literally barely a title of mine that has stayed it's original title and subtitle

@Raven Vespo Preorder ads are a struggle bus! I rarely to never break even on them, but if I'm doing them, it's usually more for cover testing purposes or to move the needle on rank before I release

@Jackie Fridline Stumblers welcome, it's how we all begin!