We see teams created to then quickly dismantle. Or we see teams simply become social media fodder. But if we want to become more than a moment...a movement...a mindful structure needs to happen. Social media has made it easy for anyone and everyone to become something in an instant. But as we tackle the subject of paranormal, isn't it worth more than a repeated story or emulated experience? If you are looking to start a team, or even if you already have a team, Beyond The Logo is a field guide to simple structure. Not a tell you how to do it, but inspiration to build a sturdy team that is more than 15 minutes of fame. It helps create the legacy the paranormal has been yearning for! Teams are more than their logo, what does your team stand for? -Sara