I tried something different this Halloween. Instead of just running random discounts, I built my campaign around the holiday energy itself, themed visuals, urgency-driven copy, and a cleaner ad setup (with a little help from a pro 👀). The difference? Sales spiked faster than I expected. And it wasn’t luck, it was strategy. That small change reminded me that sometimes you don’t need to overhaul everything… You just need the right strategy at the right time, especially during holidays when people are already in a buying mood. With Black Friday, Christmas, and New Year coming up, I’ve decided to keep applying what worked — lean into trends, plan ahead, and get expert input when needed.

Whenever I feel overwhelmed, I do one thing (two things actually): - Write down everything on my mind. - Circle the one task that matters most. It takes 5 minutes, but it clears my head and gets me moving again. 👉 What’s your fastest way to reset when life feels heavy?

Hi everyone 👋 I’ve been a little quiet here recently because I went on a family trip, but I’m back now. During that time, I’ve also been working with a website designer on the redesign of my store. I actually met her through a free website design offer she posted in another community. She has already worked with two clients from that post, and she mentioned that she’d love to round it up to 5 projects before closing the offer, mainly to build her portfolio and connect with new clients. As a way of giving back (since I’ve benefitted too), I offered to share this here. So if anyone is interested in getting a free website design, I can link you up with her directly.

My name is Sophia. I'm new here, and very excited to be a part of this community.