Sales is a Grind. Entrepreneurship is a Grind. But I Can't Imagine Doing Anything Different.
Years ago, I'm sitting in a corporate sales training with 30+ top reps, managers, VPs, and the COO. We're talking mindset, attitude, behaviorsāand burnout. How to prevent it. How to snap back from it. The trainer looks at me: "Robert, you're the top producer year after year. Always positive. How do you do it?" Caught me off guard. Here's what I told them: "Sales is a freaking grind. Every day we wake up, get dressed, walk out the doorāfor what? A barrage of rejection, objections, excuses. Any normal person would quit by lunch. Those of us who stay? We're literally asking for this punishment every single day. I've wanted to throw in the towel hundreds of times. How many 'NOs' can you hear before you start believing nobody wants what you're selling? The key: You need a reason greater than yourself. For me, I grew up poor. Drugs, alcohol, toxic environment everywhere. I needed something more. Early on, it was about the moneyāhow much, how fast. Eventually that changed. Now I see the tremendous need in our communities for what we provide. Imagine having the cure for cancer but never sharing it. If I ask 100 people and only 5 need it, I don't see 95 rejectionsāI see 5 lives saved. Obviously a stretch, but you get the point. Not everyone needs our stuff. But if we stop at number 95 and give up, who helps those last five? Those last five are why I get up each day with a smile. I'm making a difference for 5 people today. Yes, sales is a grind. Yes, we get our teeth kicked in daily. Yes, some days we question if it's worth it. Those are the days you need a reason greater than yourself. Without it, you won't make it." Been the "Sales is a Grind!" guy ever since. Fast forward to now. I made the conscious move from top national sales leader to entrepreneur. Oh, how little I knew. New truth: Entrepreneurship is a GRIND too. Different challenges. Same struggle. More real than ever. The rejection isn't external anymoreāit's internal. Doubt. Hesitation. Negative feedback loops that never end.