What if the most important person you ever have to persuade is yourself?
In this deep-dive conversation, renowned rhetoric expert Jay Heinrichs reveals the ancient secrets of self-persuasion and how you can use them to build unbreakable habits, overcome personal challenges, and achieve seemingly impossible goals.
Jay Heinrichs, the bestselling author of "Thank You for Arguing" and "Aristotle's Guide to Self-Persuasion," breaks down the timeless principles of ethos, logos, and pathos and applies them to the most critical area of your life: your own mind. We explore everything from the practical steps of building a "persuasion ramp" for new habits to the powerful mindset needed to train for a grueling mountain run. This episode is your roadmap to mastering the art of inner influence.
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📚 BOOKS MENTIONED:
TIMESTAMPED CHAPTERS:
00:00 - Introduction and Welcoming Jay Heinrichs
00:13 - Contrasting Life in New Hampshire vs. Florida
02:03 - Wildlife Encounters & Moving to a New Place
03:07 - Navigating Through Loss and Significant Life Changes
04:36 - The 3 Elements of Persuasion: Ethos, Logos, Pathos
05:49 - Understanding the Soul and the Art of Self-Persuasion
08:14 - The Mechanics of Building Habits and Self-Discipline
14:02 - Applying Persuasion Techniques in a Business Context
17:35 - How to Build a "Persuasion Ramp" for Yourself
18:18 - The Surprising Power of Setting a Ridiculous Goal
19:48 - Creating Your Own "Personal Time Zone" for Productivity
20:47 - The Secret to Success is Gradual Habit Change
23:34 - Why Your Identity is Crucial for Making Habits Stick
27:39 - The Goal: Training for a Mountain Run
29:34 - Embracing the Inevitable Pain of Training
31:23 - The Feeling of Reaching the Summit
32:51 - Final Thoughts & Conclusion
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