Not every campaign is designed to scale in the same way. Catalogs and hero campaigns each play a distinct, but equally important role in the marketing ecosystem. Catalogs Find Buyers. Hero Campaigns Make Them. Catalogs help you lower CPA by focusing on existing product interest, while hero campaigns work to grow volume by reaching new audiences. Both are essential tools — but the key to success is knowing when and why to use each one in your strategy. What’s a Hero Campaign? A hero campaign is built around your best offer. It’s designed to get the most out of structured testing — like the 3:2:2 ads method — using a single ad set for your top-performing ads, while leaving room to scale. The goal? Teach the machine who your best customers are by gathering quality data and optimizing for better results over time. Hero campaigns are about discovery, learning, and gaining insights that will fuel your scaling efforts. What’s a Catalog Campaign? A catalog campaign works by leveraging a product feed ad, ensuring the right item is shown to the right person at the right time. These ads allow you to showcase your entire product catalog or a targeted selection to people who are already in-market for your products. The goal? Convert those buyers who are already close to making a purchase. Catalogs focus on efficiency, helping you target a highly specific audience with a tailored message. Use Them Together Hero Campaigns = Broad attention + testing + learning: Reach new people, gather insights, and test creative variations to understand what resonates best. Catalog Campaigns = Efficient retargeting + controlled scale: Retarget users who’ve shown interest, ensuring you close deals with minimal wasted spend. Great accounts don’t pick one campaign type over the other — they stack both. By using both hero and catalog campaigns strategically, you’re creating a system that not only finds new buyers but also converts them quickly and efficiently. The Takeaway Hero campaigns are fantastic for driving discovery and building awareness of your brand and offers.

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Incredible Growth Update:One of our clients has scaled from $3K per month to over $68K per month! 🚀Next steps: we're increasing the ad budget, expanding ad creative, and doubling down on Google Ads.At this pace, the business is on track to hit $80K within the next 30 days — and cross $100K per month within the next 4–5 months!

After working with multiple ecom brands and running my own stores, here’s something I learned the hard way: 👉 Traffic doesn’t fix a broken offer.👉 Great products don't sell themselves — positioning matters more than you think.👉 Simple funnels > complicated websites.👉 Retention (email/SMS) is where the real profit hides, not just new customer acquisition. If I were starting over today, I'd focus on: - Building one great offer instead of chasing 10 mediocre products - Mastering storytelling with UGC (user-generated content) - Obsessing over my customer's next purchase, not just their first - Testing small before scaling hard Ecom feels overwhelming sometimes because there's always a new trend popping up. But the fundamentals haven't changed. Happy to jam on ideas if anyone’s stuck or needs a second set of eyes! 🚀