It’s about them. The second someone lands on your Skool community, they’re asking one question. “Is this for me?” Most About pages answer the wrong one. They list features. They talk about themselves. They say things like “a community for people who love [niche].” That tells someone what you are. It doesn’t tell them why they should stay. Here’s what actually works. Call out who it’s for, specifically. Name the problem they’re already feeling. Show them what their life looks like after they’re inside. Example “This is for the burnt-out fitness coach who has clients but no community holding them accountable between sessions.” That one sentence does more work than three paragraphs of features. I’ve gone deep on this, pulling apart what makes About pages convert versus ones people scroll past. The pattern is always the same. Get to the point fast People just need to know who it’s for, what they get, and why they should join and stay. Nothing else really matters. Your About page is your first impression and your first sales pitch. Most people set it once and never touch it again. 🚨 I’ll pin 📌 a prompt from my Ultimate Skool Playbook AI prompt bank that’ll help you write a high converting About page. If you use the prompt and tweak yours, drop your about page text below with your community link 🔗 I’ll give you some feedback, and you might find someone it speaks to.

Two years ago, I was chasing people in the DMs. Today, my Skool course is being taught inside communities serving 36,000+ members. I haven’t really shared much about this inside Summit Stage because we were a little busy putting on a 3-day FIRE 🔥 summit 😂 But this is a win I’m really proud of. When I first started digital marketing, I was NOT successful. And I don’t mean I wasn’t making enough money. I wasn’t making ANY money. For my first 6.5 months, I was learning, trying things, making mistakes and wondering if any of it was ever going to work. I was a beginner again. It was frustrating. Discouraging. And there were definitely days I thought about quitting. I’m so glad I didn’t. A few months ago, my Skool course was added inside the Made From Zero program. And now, the Boss Suite has added it too. And Both have brought ME on to coach their members each month!🤯🙌🏼 Something I created from everything I’ve learned building, growing, and making money with Skool is now being taught inside communities serving 36,000+ people. That still feels a little unreal. Those first 6.5 months weren’t wasted. Every post, video, mistake and lesson was teaching me something I eventually turned into my Ultimate Skool Playbook. So if you’re in the season where you’re putting in the work but wondering why it’s taking so long… Don’t let the timeline fool you. So so so many people give up Nd quit Before their breakthrough You may be building something much bigger than you realize. Drop a GIF if you’re in your “keep going” season. 👇🏽 I feel you and I promise you are not alone in the messy middle

Excited to be apart of this community and have the opportunity to be going live today! If you've ever felt like your business can't grow unless you're constantly working, today's live training is for you! We spent years doing everything ourselves until we discovered a completely different way to build a business that creates more freedom instead of more responsibility. That shift changed everything for @Jamie Kullman and I! Today we're pulling back the curtain on exactly what made the difference. This isn't about working harder or hiring a bigger team. It's about building a business that keeps moving forward even when you step away. If you're an entrepreneur who wants more time, more leverage, and less day-to-day overwhelm, I think you're going to love what we're sharing. 🕓 LIVE Today at 4:00 PM EST 🔗 Join us HERE 👈 Bring a notebook, come live, and be ready for one idea that could completely change the way you think about growing your business. See you there. -Steve