Remember that poll about collecting Travis Sago's best insights in one place? Well, we are doing it. Below is what it looks like. I've been going through years of his posts. The ones about leverage, freedom, and "strategic laziness." The insights that made me (and) you screenshot. All organized chronologically. No more digging through Facebook to find that one quote. Bookmark, make notes, and highlight your favorite insights from Travis (and the search function in Kindle is way better than FB) The poll responses were pretty clear... people want this. Right now we're looking at 11 volumes total. Each covering a different year of his wisdom. Still putting the finishing touches on this first one. Down the road, there might be opportunities for people to sponsor individual volumes if they want to help get these out there. But for now, just wanted to show you the cover. -Jeff PS: If you are interested in grabbing one of the first copies... Comment “1” below so I can make sure you know when it's ready :) Purdy please and thank you:-)

Every day, thousands of marketers hand over their hard-earned money to Facebook, Google, and other digital middlemen. They play by constantly changing rules. They watch their costs climb year after year. They dance to algorithms they can't control. They build on rented land that can disappear overnight. And they think this is just "how things work." But there's a fundamental truth most marketers never realize: The people who own the platforms don't own the audience. Let that sink in. The 50 million creators, newsletter owners, and community leaders out there? They're the real traffic gatekeepers. They have direct relationships with the exact people you want to reach. And most of them have no idea what their traffic is really worth. This isn't just a tactic or a "hack." It's a completely different way of thinking about traffic. Instead of playing by someone else's rules... Instead of paying retail prices to digital landlords... Instead of building on platforms you don't control... You can create your own traffic network. One that costs pennies on the dollar. One that converts better than any algorithm-driven ad. One that nobody can take away from you. Think about what this really means for you: No more anxiety when platforms change their policies. No more frustration when ad costs suddenly spike. No more limitations on what offers you can promote. No more feeling like you're at the mercy of tech giants. This isn't just about saving money (though that's a nice bonus). It's about taking back control. It's about building something sustainable. It's about true business independence. The marketers who thrive in the coming years won't be the ones with the biggest ad budgets. They'll be the ones who've built their own traffic pipelines. Who've escaped the digital tax of the big platforms. Who truly serve no master but themselves. Which side would you rather be on?

Meet Sarah, a course creator with a nutrition program so good it could make broccoli sound sexy. Her course sold well. One. Customer. At. A. Time. 😩 Each sale? Same hustle as the first. Each launch? More caffeine required. It was like renting out a single apartment, cleaning it top-to-bottom, and finding a new tenant... ...every day... ...over and over and over... (Coffee companies loved her.) Then Sarah had her "ah-ha" moment. Instead of chasing individual students, she approached a fitness app company. "What if your 50,000 users had access to my nutrition wizardry?" she asked. One deal. 50,000 students. Sarah made more from that single licensing agreement than her entire previous year of hustling. The secret most course creators miss while drowning in launch confetti? Your best buyers aren't individual students—they're SELLERS with ready-made audiences. It's like owning an apartment building where you can magically add floors without hiring a single construction worker (or violating any building codes). 👉 Curious about licensing your course instead of selling one-by-one? Give this post a like and Comment "LICENSE" below! -Jeff P.S. Sarah is fictional, but her story combines real experiences from course creators we've worked with. And we don't know for sure, but guess that their coffee consumption dropped dramatically.