Here's my SOP for client fulfillment - something is wrong
Hey guys, after sending out 4k+ emails, this is a little SOP I've came up with myself, refined, and is using currently. Unfortunately, this is not yielding any results at all. I'm getting more worried by the day T.T. Step 1: Check domain health Before anything, run your sending domains through warmy.io to make sure deliverability is solid. Step 2: Pick a niche (go super specific)If your client doesn’t have a niche, use Perplexity to research relevant industries based on the service they offer. Look for niches that: - Have clear pain points you can solve - Can afford to pay - Have a large enough TAM Example: Instead of "sustainability consultants," go for "sustainability consultants in the US with 10–100 employees and $1–100M revenue" Once done, list the top 3 niches worth testing. Step 3: Write intro copy for the #1 niche Research pain points and desired outcomes using Perplexity. Highlight 2–3 that your offer directly solves. Craft a short email that speaks to their reality and shows what your offer fixes. Step 4: Send short cold emails to test the niche Keep it conversational and direct. Example: Subject: Quick idea for ESG lead gen {{firstName}}, I help ESG companies like {{companyName}} stop wasting 10+ hours/week chasing unqualified leads, booking 10-15 sales calls per month with decision-ready prospects. Last month, one ESG firm closed 3 long-term clients using our approach, all from a single campaign. Want to see the 3-email sequence that did it? Best, [Your name] Step 5: Send to 500 leads and check repliesIf you’re getting 0.5%+ positive replies, stick with the niche and start refining.If not, test the second niche on your list. Once a niche works: - Add follow-ups - Test new offers or CTAs - Drop in case studies - Tighten messaging I've been iterating through these steps for weeks, constantly hopping niches and testing out different offers that my clients offers. 6k+ emails sent -> 1 positive reply... What do you think went wrong?