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2 contributions to Lead Generation Secrets
Here's my SOP for client fulfillment - something is wrong
Hey guys, after sending out 4k+ emails, this is a little SOP I've came up with myself, refined, and is using currently. Unfortunately, this is not yielding any results at all. I'm getting more worried by the day T.T. Step 1: Check domain health Before anything, run your sending domains through warmy.io to make sure deliverability is solid. Step 2: Pick a niche (go super specific)If your client doesn’t have a niche, use Perplexity to research relevant industries based on the service they offer. Look for niches that: - Have clear pain points you can solve - Can afford to pay - Have a large enough TAM Example: Instead of "sustainability consultants," go for "sustainability consultants in the US with 10–100 employees and $1–100M revenue" Once done, list the top 3 niches worth testing. Step 3: Write intro copy for the #1 niche Research pain points and desired outcomes using Perplexity. Highlight 2–3 that your offer directly solves. Craft a short email that speaks to their reality and shows what your offer fixes. Step 4: Send short cold emails to test the niche Keep it conversational and direct. Example: Subject: Quick idea for ESG lead gen {{firstName}}, I help ESG companies like {{companyName}} stop wasting 10+ hours/week chasing unqualified leads, booking 10-15 sales calls per month with decision-ready prospects. Last month, one ESG firm closed 3 long-term clients using our approach, all from a single campaign. Want to see the 3-email sequence that did it? Best, [Your name] Step 5: Send to 500 leads and check repliesIf you’re getting 0.5%+ positive replies, stick with the niche and start refining.If not, test the second niche on your list. Once a niche works: - Add follow-ups - Test new offers or CTAs - Drop in case studies - Tighten messaging I've been iterating through these steps for weeks, constantly hopping niches and testing out different offers that my clients offers. 6k+ emails sent -> 1 positive reply... What do you think went wrong?
Here's my SOP for client fulfillment - something is wrong
2 likes • May '25
I'm not qualified to say with cold email yet. I'm still waiting on Jay's team to setup system but from business experience I figure it is email competition and market saturation. My plan would be and is more of a sneak attack. Definitely not the lies like "hey you took my stapler" in the subject lines but I will be trying to look like im their pier in the emails I send. I will propose the offer in the first email without price but I will avoid looking like a sales person at all cost. I did go back and reread your email example 3 times. It just seems so over done. It sounds like every coach, guru, agencies IG bio. I think test angles for the email. Like why are you reaching out. Because everyone reaches out saying who they are and no one cares although that is still what everyone teaches. I would not lie in a big way because of it being deceptive but I'm sure you could come up with an angle that could convert. I had to leave the business I was in due to market saturation. Didn't matter the number of marketing peices we did it didn't matter. The people I was trying to do business with were getting many pitches per week. 3 years ago I could pay $300 and get a deal. When I quit months ago I spent $20k and got 0 deals. It was just competition. Sorry for rambling it's just my thoughts. Remember I'm not an email expert. Just a business owner of 17 years.
2 likes • May '25
Oh and your message above looks good. You strike me as a thinker and doer. I wish you the best.
Getting leads
Hey guys, whats your favourite way to get contacts to start email campaigns?
1 like • May '25
We use Lead Sniper to scrape Google Maps. It is very spotty on emails though. We will be cold calling as well. Not enough emails are present in the output so would need to use Apollo for enrichement.
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Shawn Selby
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@shawn-selby-4271
Remote Closer

Active 26m ago
Joined Jun 30, 2025
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