Not the theory. Not the script. The real bit you hesitate to admit or might be struggling with. For some people it's........... - Picking up the phone ☎️ - Losing control in the call or the meeting 😱 - Being ghosted 👻 - Knowing the questions to ask ❓ - Stopping the “performance” voice (over talking) 😗 Drop it below in one sentence. No judgement.

Most people think the purpose of a cold call is to book a meeting, get a “yes,” or convince someone to give them time. It isn’t. I’ve just uploaded a short two-minute video that breaks down the real purpose of a cold call — and why understanding this changes how you approach every call from the outset. If you’ve ever felt pressure, over-explained, or found yourself “chasing” the call instead of leading it, this will help reset your foundation before we move into questions, mindset and technique. 👉 Check it out in the Classroom: The Purpose of a Cold Call Once you’ve watched it, drop your thoughts below —Did this shift how you’ve been thinking about cold calls?

Most sales communities start with hype, hacks, and “here’s how to get $10k months in 90 days". If that's what you're seeking, this isn’t the right place ❌ You’re here because something in your sales world feels heavier than it should. Maybe cold calling drains you. Maybe outreach goes nowhere. Maybe your discovery calls turn into pleasant conversations that never lead to a real decision. Whatever brought you here, the Dojo exists for one purpose: to help you build emotional clarity and disciplined qualification so your conversations actually go somewhere. We don’t just show you what works. We show you why it works — the bunkai behind every question, the psychology and structure beneath it, and the disciplined listening that lets you hear the truth a prospect won’t say outright. When you understand the theory, you can adapt it to use out in the wild, not just repeat a script. Inside you’ll find: 🥋 Calm, clinical sales training — no hype, no scripts, no pitch-vomiting. 🥋 Negative framing and emotional diagnosis — the stuff most avoid because it takes real skill. 🥋 Tools that work in the real world — with the reasoning behind them, not blind tactics. 🥋 A place to practise, get it wrong, and improve — without judgement. If you’re willing to slow down, ask better questions, and train properly, you’ll feel your sales conversations shift — not because you memorised lines, but because you learned to think. Before you dive in, introduce yourself below: What’s the real problem you’re trying to fix with your sales right now? 🤔 Welcome. Let’s get to work. Bunkai (分解) meaning : “analysis,” “disassembly,” or “breaking down.”