The Ed Sheeran Effect (Coined by Me)
On Friday night, my husband Brad and I were invited to a corporate box to see Ed Sheeran (well, HE was invited for a work thing and I got to tag along. YAY. Boujee, I know... and it was just that. The loveliest date night!!) We’d seen him once about 8 years ago. He was BRILLIANT then. He’s somehow even BETTER now. - he's also gone on a full health journey and you can really see that he was SO vibrant and full of energy. It was beautiful to see. So that might have a part to play in it! Anyway... If you’re a musician (or just mildly obsessed with watching how things work like we are), what he does on stage is mind-blowing. ...My husband and I are both musicians/singers so we're probably more obsessed with this than the average concert goer. It's just him. One guitar (well, a new guitar every song haha). A loop pedal. A stadium of 60,000+ people. He taps the loop pedal. Lays down a beat. Adds rhythm. Adds harmony. Stacks vocals. Layer by layer. You’re literally watching the song being built in front of you. It's STUNNING to watch. And then — at one point — he messed up.. He recorded a loop slightly out of time. Most people probably didn’t notice. But Brad and I were watching closely. We saw it. He calmly deleted it. Redid it. Kept going. No apology. No pretending it didn't happen. Just moved on. This makes me think about how the BEST Skool Communities are made. ...you're probably thinking "whhhhhhat does Ed Sheeran have to do with Skool?" Absolutely nothing. But the way he creates... Everything! The BEST Skool Communities do THIS: 🎯 Build in REAL time! Ed could pre-record everything. He doesn’t. He builds it live. Why? Because watching something come together is more powerful than just hearing the finished version. The same is true inside your community. The fastest way to build trust is not to show up polished. It’s to show up in process. - Share what you’re testing. - Share what you’re tweaking. - Share what didn’t convert. - Share what you’re reworking. - Share why you’re making the decisions you are.