A few weeks ago, a partner asked me to talk with one of their clients early on a Sunday morning about funding. Not exactly how I wanted to spend a Sunday, but I did it anyway. This client had owned an entity for a couple of years, had excellent personal credit, but didn’t realize that business credit cards even existed for small businesses. I spent about 30 minutes walking him through what business credit cards are, how they differ from personal cards, and the benefits. He signed the agreement right after our call. (He told me he’d spoken with a competitor a week earlier but walked away because he left confused.) Fast forward two weeks: this client now has $73K in business credit at 0% interest for 12 months. We did this with just four cards, leaving him with plenty of funding options once the promo period ends. Never underestimate the power of teaching someone something. It creates the best clients.