Hosted by CLASSIFIEDS premium member @Des Dreckett ! Des Dreckett is running a free live talk on how AI has changed making, producing, editing and marketing video, and how to start using it. It's worth your time if you make content. It's 30 minutes, then 30 minutes of live Q&A. Here's the reason he's doing it. A lot of creators use AI to write scripts and ideas, but very few have connected it to the tools they work in and given it real work. A UK survey of 1,000 small business owners this summer found that only about 5% regularly use AI tools that carry out tasks across their other tools. Meanwhile, most people still make video the way they did in 2022: a face-to-cam recording, their own B-roll, a long edit, captions, export. That works, but it takes a lot of hours, and that's where the gap is opening up. What Des will cover How most creators make video today, and what it costs in time. He'll use his own old workflow as the example. A short history of how each era of video making removed one barrier, and which barrier is left now. Making: going from a script to a finished clip, including generated B-roll, native audio and keeping a character consistent between shots. Producing and editing: what used to need a camera, a studio or a crew, and what editing looks like now, with a real before and after. Marketing: turning one video into shorts, a YouTube cut and posts, and testing what works instead of guessing. Where AI still looks like AI: hands, text, drift on longer shots, lip-sync, skin that's too smooth. He'll also cover where AI tools still fail on whole jobs, which is why I'd trust the rest of the talk. Des isn't telling anyone to drop their camera or chase every new tool. He's showing what's possible now and being straight about what isn't. Who it's for: creators, editors and one-person businesses who already make content. Who it isn't for: anyone looking for UGC avatars, AI influencers or an AI agency. When: UK: Monday 19 October, 8 pm (BST) / 19:00 GMT

The CLASSIFIEDS own VIP member @Liisa Reimann is presenting a masterclass you won't want to miss. She recently presented to my other paid group, and it was gold. Here's what she has to say: Whose Marketing Plan Are You Actually Following? Some people can walk into a networking event and leave with three leads. Some can write one LinkedIn post and start five conversations. Some are brilliant teaching a room, where others would rather chew glass. So why are we all being handed basically the same client-getting playbook? Post consistently. Build a lead magnet. Grow your list. Send emails. Build a funnel. Repeat forever. Does that make you want to scream? In this masterclass, we’re going to look at the different ways you car create a path to clients—and how to figure out which path makes sense for your business, your buyers, and YOU. Because the best funnel isn’t necessarily the fanciest, the most complex, or the ultra-automated. It’s the one YOU can actually use to get clients.

In this short video, I show you a handy calendar trick that you might not know about as well as a preview of what's going on in the community for the next three months! What do you think? Did you know about this already? Will you use it???

Finding the right digital path for YOU shouldn’t feel overwhelming. One of the biggest things I’ve learned is that there isn’t one digital marketing path that works for everyone. We all have different goals, different schedules, different strengths, and different ways of learning. What works for someone else may not be the right fit for you—and that’s okay. That’s a big part of what my community is about. It’s a place to learn, explore, ask questions, and figure out what makes sense for you without feeling like you have to follow someone else’s exact blueprint. Maybe you want to learn affiliate marketing. Maybe you’re interested in creating your own digital products. Maybe you want to build a personal brand or grow a business you already have. The first step is getting clear on your path. I created a quick quiz to help you discover which digital direction may fit your goals, lifestyle, and learning style. Take the quiz in the Classroom 👇 Your journey doesn’t have to look like everyone else’s. Let’s find the path that feels right for you. https://www.skool.com/second-stream-society-4320/about?ref=051090ddd6314f76a9b3aa20d029540c

Today is your second (and final) day for the 13-question Custom GPT step, created by @Sondra Verva of Amplif-AI Your Business. 𝗬𝗼𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼𝗱𝗮𝘆 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: - Finish answering all 13 questions about your community - Tighten up anything that feels fuzzy, especially: who you help, what you help them do, and what makes your community worth joining - Save your final answers somewhere easy to copy and paste (you will need them tomorrow) 𝗪𝗵𝘆 𝘁𝗼𝗱𝗮𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Tomorrow is Day 4, when we turn your answers into the actual ad copy you will place in the classroom. 𝗤𝘂𝗶𝗰𝗸 𝗰𝗵𝗲𝗰𝗸-𝗶𝗻: Comment below with: “Ready” if you have your 13 answers done and saved “In progress” if you are finishing them today One sentence: who your community is for and the result you help them get Not a premium member yet? It’s not too late! It’s only $3/month, and the ability to place an ad in the classroom is only one of the many perks! I'm also attaching an inspirational video from our own @Nick Nebelsky of AI Storytellers. Thanks, Nick!