First...YES! We are REALLY Doing this and had 6 bookings since this recording. And we are RAMPING this up over the holiday weekend! Now to the real issue at hand.... Most agencies don’t fail because they suck at fulfillment. They fail because they never build a consistent outbound system. OR Most of the "fake" Agency trainers in our space make stuff up to sell you something new every week with their 10K a month system. And to be honest it's pathetic and sickening to see. That’s why I just recorded something different. This is Fully transparent, 100% Real, and Over the Shoulder. Not theory. Not “AI bro” fluff. Not fake results or family and friend "clients". And something we added into my Agency and Reviewly. Here's the deal, I brought in an actual real world professional BDR @Evan Cosner who has spent the last 6 YEARS booking demos every single day for companies. Not 6 days, 6 weeks, or even 6 months. 6 Years....That's the same thing for over 2,000 Days. And in that time he's booked over a thousand meetings. 1,000! So in this training we’re breaking down the exact system he uses to: - book demos - start conversations - follow up correctly - use LinkedIn - use Facebook DMs - use cold email - and build a pipeline WITHOUT needing a giant funnel or ad budget. What hit me hard during this recording was this: Most people quit WAY too early. Meanwhile…some of Evan’s biggest booked deals came from the 5th…6th…even 7th follow-up. Not because he’s pushy. Because most business owners are just busy. This course is going to show you: - The simple 3x3 outbound system - How to find the RIGHT local businesses - What to say - How to follow up - How to get replies without sounding salesy - How to do this in your spare time - And how to book your first client WITHOUT cold calling all day And honestly? This is probably one of the easiest “first client” systems we’ve released because you can literally start with:

Quick heads up — the next 48 hours matter if you want to see what’s actually working right now for booking demos, closing deals, and filling pipelines. I just recorded a 6-minute impromptu video breaking down what’s coming next and why I’m opening this up one time only. If you want to see it comment FUNNELS Below. What this leads into: This Thursday I’m running a live, closed-door training where I’m walking through my top 3 funnels that feed directly into my BAD framework: B.A.D. = Book A Demo Not hype. Not theory. The actual systems I use across: - Cold outreach - Social groups & communities - Networking - Paid traffic (yes, even at scale) We’ll cover: - How the funnels are structured - Why they convert without pressure - How I’m filling them right now - And how they ladder into real sales conversations This is not a long, dragged-out low-ticket thing. You’ll pay to get in, we go deep on Thursday, and then it closes FOREVER. I’ll also be revealing something on that call that: - I’m not posting publicly - I’m not teaching again this quarter - And only attendees will ever have access to If you want the link to join the Thursday BAD Funnel training: 👉 Comment funnels below I’ll drop the purchase link later today — only for those who comment. NOW LET'S GO FROM GOOD TO FREE STUFF!!! Also: - I’m posting a quick poll below (YouTube Lives vs more StreamYard sessions) — vote or drop feedback. - And yes, there’s a FREE YouTube live tomorrow (AISEO / AEO / GEO) — pure value, no pitch. - You can join the stream here - https://streamyard.com/watch/9UXXvwa8AVgp But the big one is Thursday. If you want to see how I actually fill funnels, not just talk about them… 👇 Comment funnels and I’ll get you the link. – Herschy

EDIT 1030AM PST ( ~30 mins after posting ) - This was not planned but is perfect timing for this course. I just got off a demo and are most likely welcoming Martin as a new WL Agency to the community because CHAT GPT led him to Reviewly.ai in his search. Reciepts attached in Zoom video ( with permission). If you don't think you need to be paying attention to AI SEO and be on this call on Wed. I challenge you to take a look at this video. We have a new member joining from Denmark because of our AEO Strategy. BACK TO THE POST... I recorded a short video that explains what’s actually changing right now in how businesses get discovered. Not “someday.” Not “next year.” Right now. If you’re still thinking in terms of: - rankings - keywords - traffic - funnels built only for Google You’re already behind. This video breaks down AEO (Answer Engine Optimization) — what it is, why it’s different from AI SEO / GEO, and why it’s becoming the default visibility layer in 2026. Watch this if you: - Run an agency - Sell SEO, AI SEO, GEO, or local services - Care about retention, pricing power, and staying relevant - Don’t want to explain to clients why ChatGPT recommends their competitor instead of them This isn’t hype. It’s a shift in how trust + discovery actually work now. 👉 Watch BOTH videos here then go to: http://JeffHerschy.com/AEO Important: Don’t skim. Watch it straight through. Once you see it, you won’t be able to “unsee” the gap most agencies are about to fall into. More coming after you watch.

Quick impromptu update for you guys — recorded late, no slides, no polish… just what’s actually happening inside our agency and client accounts right now. Here’s the short version 👇 If you don’t have an AEO offer this year, you’re going to feel it. AEO = Answer Engine Optimization (also being called AISEO / GEO depending on who you talk to) Different name. Same shift. Why this matters (a lot) Clients are no longer just asking: “Can you rank us on Google?” They’re asking: “Why aren’t we showing up when people ask ChatGPT, Gemini, or AI tools who to use?” And here’s the part most agencies are missing… This isn’t replacing SEO. It’s the next layer on top of it. If you already: - Sell SEO - Have AI Spotlight - Do content, ads, or reputation - Talk to multi-location businesses - Build websites - Or are looking to have a HOT OFFER this Year!!! This becomes your what’s next offer. Proof, not theory I’m not positioning myself as “the AEO guru.” I do what I always do: - Hire the right people - Implement internally - Track every lead source - Then show you what’s actually working Right now, we can tell clients exactly where leads come from: - PMAX - Direct - ChatGPT - AI-driven discovery And yes — those AI leads are showing up. Especially for: - Larger brands - Multi-location businesses - Higher monthly retainers What I’m opening up I’m considering hosting a live AEO workshop next week (likely Tuesday). On that call, I’ll walk through: - What AEO / AISEO / GEO actually means (no fluff) - How we’re implementing it for 8-figure clients - What we’re doing internally across our own brands - How you can package this as a clean add-on offer - How to confidently explain it to clients without sounding like you’re guessing Live. Questions allowed. No “trust me bro” slides. 👉 If you want me to run the workshop: Comment AEO below. If there’s enough interest, I’ll drop the details later this week. 2026 is not the year to stay reactive.

I just started going through the AI Spotlight training and am very new to AI SEO. A couple questions. 1. I noticed the training is fram August. are you still using the update and reachllm tools? 2. do you need to keep running updating.ai service every month? What is actually being done each month? I understand the first 30 days as they describe that in detail but that seems to be it. 3. The reach LLM pricing. is all about credits or is there restriction to the number of sites/businesses you can add? Also what is the average/normal amount of credits you use per site? Sorry if these are answered in later trainings. I'm still working through them.