Happy Friday all! Let's have some fun and get to know one another a bit more, shall we? This or That: Dessert Edition - Chocolate or fruity? - Cake or cookies? - Ice cream or pie? - Homemade or bakery? - Share or all yours? - Gummy or hard candy? - Eat dessert or skip it?

Can I get on my soapbox for a minute? Most of us were taught that selling = convincing. So we write our posts like we're building a case. We stack the features (it's worth $$$$!). We add the urgency. We throw in a bonus (or two) and hope that tips it. And then... we feel a little weird afterward. And still don't have the conversions. 🤷‍♀️ 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴: Convincing someone to buy something they're not ready for is exhausting – for you AND for them. But reminding someone that the thing they already want exists – that feels completely different. (The shift is small. The result isn't.) Instead of "here's why you should buy this" – try writing from the angle of "here's what becomes possible when this problem is solved." Describe the after. Not the features. The feeling and emotions and beautiful visual description of the after. Because nobody buys a course or program or membership just because they really want to sit and go through a course. They buy the version of themselves who they hope will be at the end of it. Share the after, and then let the features be the proof. Ok. Stepping down from my soapbox 😜