A few years ago, I thought discounting my online coaching program for Black Friday was a good idea. Spoiler: it wasn’t. I attracted the wrong clients. Devalued my brand value. And barely broke even. The next year, I flipped the script. No discounts. ...and it became my biggest sales month EVER. I’ve broken down the exact strategies I used - including: ✅ How to add massive value without discounting ✅ Offer templates that sell out fast ✅ How to not piss off existing clients ✅ Organic & paid ad strategies that actually work I put it all into my Black Friday Playbook for Fitness Coaches - and I’m giving it away FREE. 👇 Comment BF below and I’ll send you the 20 page ebook.

Every week, I host a live training inside the ECC on growing a coaching business. This week’s topic is “sliding into the DMs.” Right after lead generation, lead nurture in the DM's is the most important skill you need to master if you want to succeed in this space. It’s what separates a struggling coach from a successful one. How do you reach out without sounding 'salesy'? How do you keep from scaring people off? When’s the right time to bring on a VA? Should I sell in the DM's without a call? I’ll share everything I’ve learned from reviewing thousands of conversations. And a walkthrough of my custom GPT 'DM Genie' - that literally tells you whats to say next. This is gonna be 🔥 If you are not in the ECC but interested in how to watch this workshop? Comment 'DM' below and i'll share the details. P.s. Great to welcome @Sat Mistry & @James Nixon inside the Empowered Coach Collective this week! 🤝

I actually found this out when someone messaged me this morning..to ask why I had blocked them 🤣 When I opened IG this is what greeted me… your account had been suspended! I’ve heard this happen to countless coaches before… no explanation given… just all your hard work creating content and building your following…down the drain. Now I know I haven’t violated any guidelines so I may well get the account back. But I’m not freaking out about it. Why? I have this community. I have an email list. I can still run ads to FB. But, It’s a timely reminder to not put all your eggs in one basket! If you are just relying on IG for leads and clients... what happens if it gets taken away? Time to start building your back up plan? Here’s the 2 things I would start with… - Start growing your email list (so you still have leads to speak too, plus if you have to start a new IG you can ask them to follow the new account) - Learn how to run ads (so you can still market yourself and can quickly grow a new account if you need too) If you want some more specific advice on how to do that for your own coaching business… Comment ‘back up’ below and I’ll send you a training. Whilst I wait for meta to decide if I am worthy of keeping my IG account… I’ll be chilling by the pool serving my clients and working on my next project ✌️

I used to do the sales call thing. Book a Zoom. Follow the script. Try to close the deal. It’s what a lot of mentors recommend. But every time I got off one of those calls, I felt drained. Even when someone said yes, it didn’t feel like a win. Most of the time, they weren’t actually ready. They’d ghost, skip workouts, or push back on the plan. The whole process felt forced. So I changed how I did things. Now, I use a simple offer doc that does the explaining for me. It outlines what the program is, who it’s for, what to expect, and the options available. By the time someone gets on a call with me, they’ve already seen everything they need to know.... and they’re coming in with clarity and intent. All that’s left is a quick chat to see if we’re the right fit. Since making this shift, I’ve closed way more aligned clients, saved hours of time, and actually enjoy the process again. It builds trust, filters the right people in, and makes the whole process smoother for everyone. If you want to check out the offer doc I use, just reply comment “offer” and I’ll send it over.

👋 Hey Coach! Great to have you here! I've created this group for you. To empower you with the mindset, tools & AI strategies to be successful in this online coaching world! 🌎 Find out how to unlock all the FREE Resources in the 'Classroom' at the top of the page ⬆️ 🎁 The Ultimate ChatGPT Prompt Vault 🎁 The Meta AI Ads Mini-Course 🎁 The IG Ads Playbook 🎁 The Mindset Ebook for Coaches All you need to do next is comment READY below and get stuck in! Rich P.s. Follow me on IG for your bonus gift! https://www.instagram.com/richardjdale/